# Impact Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/impact-analytics

- Industry: Software
- Headquarters: Linthicum, US
- Website: www.impactanalytics.co
- Total disclosed funding: $14M
- Latest round: Series D (May 7, 2025)
- Investors on record: 4

## About

Founded in 2009 and based in Bangalore, India, Impact Analytics India Private Limited is a business intelligence and data science company. Impact Analytics employees are comprised of ex-retailers, CPG veterans, management consultants, data scientists and product engineers. The company was founded by its CEO Prashant Agrawal. In June 2023, Impact Analytics, Inc. raised an undisclosed amount of venture funding from Vistara Capital Partners.

Impact Analytics is retail, consumer packaged goods and supply chain-focused enterprise AI SaaS product company that provides SmartSuite and forecasting products for assortment planning, allocation optimization, markdown optimization, and promotion planning. Its client base includes Calvin Klein, Tommy Hilfiger, Puma, JoAnn, and Belk.

Impact Analytics uses machine learning and artificial intelligence to build its software solutions including assortsmart, marksmart, promosmart, tradesmart, allocatesmart, attributesmart, racksmart and auditsmart that are used by organizations to make decisions quickly and accurately.

As of 2021, the company's authorized share capital is INR 1,000,000 and paid-up capital is INR 100,000.

## Funding rounds

- Series D, May 7, 2025 — Sageview Capital, Blue Cloud Ventures, Vistara Growth
- Series B, Sep 30, 2022, $5.5M — Argentum
- Series A, Feb 16, 2021, $8M — Argentum

## Investors

- Argentum (https://capitalatlas.ai/funds/argentum) — Series A, Series B
- Sageview Capital (https://capitalatlas.ai/funds/sageview-capital) — Series D
- Blue Cloud Ventures (https://capitalatlas.ai/funds/blue-cloud-ventures) — Series D
- Vistara Growth — Series D