# Immersal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/immersal

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.immersal.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Oct 5, 2017)
- Investors on record: 3

## About

Immersal Ltd. is a technology company specializing in advanced visual positioning systems that enhance navigation and visualization across various sectors, including augmented reality and smart cities.Founded in 2015 and headquartered in Helsinki, Finland, Immersal Ltd. develops innovative visual positioning systems. The company has engaged in three notable funding rounds, with the most recent occurring on May 31, 2019, where it raised EUR 0.9 million from Business Finland and Sisu Game Ventures. The firm is led by CEO Anttoni Vesterinen and co-founded by Mikko Karvonen, who has a background in technology startups.Immersal specializes in advanced visual positioning systems (VPS) that facilitate accurate navigation and visualization for various applications across diverse industries. The company’s core product offerings include a City-scale toolkit that enables precise spatial mapping of city blocks, device localization, and the integration of indoor and outdoor mapping. These technologies are utilized for augmented reality, indoor navigation, asset tracking, and smart city solutions. Immersal’s client base includes prominent partners such as Nexus Studios, T-Mobile, and Major League Baseball, with significant implementations in locations like the Mall of Tripla in Helsinki and the Nokia Arena. These solutions are primarily targeted toward markets in the Nordics and North America, where they address the growing demand for enhanced navigation experiences in complex environments such as shopping centers and stadiums.In 2023, Immersal reported a revenue of EUR 785,827. The company's financial performance also included an EBITDA of -EUR 2,127,905. Immersal operates on a B2B model, engaging in partnerships and collaborations through licensing agreements and service contracts, which allow clients to integrate its technology into their operations.Looking ahead, Immersal is focused on expanding its product offerings and entering new markets. Specific plans include the development of additional features for its VPS technology, which are intended to be launched in the near future. The recent funding round of EUR 0.9 million will support these initiatives, particularly in enhancing their technology for broader industry applications. Additionally, the company aims to penetrate markets in North America beyond its current implementations, targeting deployment in more urban areas by 2025.

## Funding rounds

- Seed, Oct 5, 2017, $0.6M — gumi ventures, Polkuni
- Seed, Feb 24, 2016, $0.1M — Presence Capital

## Investors

- Presence Capital (https://capitalatlas.ai/funds/presence-capital) — Seed
- gumi ventures (https://capitalatlas.ai/funds/gumi-ventures) — Seed
- Polkuni — Seed