# Immaculate Baking

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/immaculate-baking

- Industry: Food
- Headquarters: Wakefield, US
- Website: www.immaculatebaking.com
- Total disclosed funding: $2M
- Latest round: Series A (Jul 13, 2007)
- Investors on record: 2

## About

Immaculate Baking specializes in producing high-quality, ready-to-bake cookie dough and baking mixes that cater to home bakers and culinary enthusiasts looking for delightful convenience in their baking experience.Immaculate Baking, founded in 1995 in Wakefield, US, focuses on creating ready-to-bake products. The company was sold to General Mills in June 2012 for USD 2.040 mn during its Series A funding round, which brought its total amount raised to USD 2.040 mn and a current valuation of USD 10.130 mn.Immaculate Baking Company specializes in producing high-quality, ready-to-bake cookie dough and baking mixes, designed to inspire creativity and foster a love for baking. Their core offerings include a diverse range of cookie flavors, such as chocolate chip, oatmeal raisin, and seasonal varieties, which are packaged conveniently for home bakers. The products cater to families, amateur bakers, and culinary enthusiasts looking for wholesome ingredients that facilitate the baking process while ensuring a delightful taste experience. Immaculate Baking focuses on the U.S. market, with products available in major grocery chains and specialty retailers. The company emphasizes its commitment to using only natural ingredients, appealing to health-conscious consumers seeking convenient yet nutritious baking options.Immaculate Baking Company generates revenue primarily through direct-to-consumer sales and partnerships with retailers and wholesalers. Transactions typically occur through the distribution of products to grocery stores and food retailers, allowing consumers to purchase items directly from shelves. The company’s flagship products, including various cookie dough flavors and baking mixes, are positioned at competitive price points to attract a wide array of customers. Revenue streams are bolstered by seasonal promotions and collaborations with retailers, enhancing visibility and driving consumer engagement. Immaculate Baking’s strategic focus on high-quality ingredients and creative packaging helps differentiate its products in the crowded baking market, fostering customer loyalty and repeat purchases.Immaculate Baking plans to leverage recent funding from its Series A round to enhance its product line and expand its market presence. The company aims to launch new cookie dough flavors and baking mixes targeted for release by the end of 2023. Additionally, there are strategies to extend their reach into new geographic regions within the U.S., aiming to establish partnerships with more local grocery chains by mid-2024.

## Funding rounds

- Series A, Jul 13, 2007, $2M — Dogwood Equity, Sherbrooke Capital

## Investors

- Dogwood Equity (https://capitalatlas.ai/funds/dogwood-equity) — Series A
- Sherbrooke Capital (https://capitalatlas.ai/funds/sherbrooke-capital) — Series A