# Imbellus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/imbellus

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.imbellus.com
- Total disclosed funding: $19M
- Latest round: Series A (Oct 31, 2018)
- Investors on record: 7

## About

Imbellus, Inc. develops innovative game- and simulation-based assessments aimed at evaluating cognitive abilities like problem-solving and critical thinking, offering a modern approach to skills evaluation.Founded in 2015 and headquartered in Los Angeles, US, Imbellus, Inc. focuses on creating sophisticated assessment tools that measure complex cognitive skills. The company has successfully raised a total of USD 14.50 mn through funding rounds, with the latest being a Series A round in December 2020, led by Owl Ventures, alongside investors including Rethink Capital Partners, Thrive Capital, and Upfront Ventures. Previously, Imbellus was acquired by Roblox Corporation, indicating a strategic shift in its operational focus. The company's founder has a background in educational assessment, bringing expertise to the development of their products, which cater to diverse sectors.Imbellus specializes in game- and simulation-based assessments designed to evaluate cognitive abilities such as problem-solving and systems-thinking rather than rote knowledge. Their core offerings combine engaging, game-like experiences with advanced psychometrics and data science, ensuring that assessments are fair, reliable, and valid for both workforce and educational settings. Over the past five years, Imbellus has developed assessments that are utilized by various sectors to measure complex cognitive skills, catering to clients in education, corporate training, and recruitment. These products are designed for a global market, serving diverse clients across North America, Europe, and other regions, facilitating a shift towards more inclusive and objective evaluation methods that broaden the talent pool from varied backgrounds.Imbellus generates revenue primarily through B2B partnerships with organizations that seek to enhance their recruitment and assessment processes. Their business model includes subscription agreements or licensing arrangements that allow clients to integrate Imbellus’s assessment tools into their existing systems. The transactions involve a tiered pricing structure based on the scale of usage, with specific rates for individual users or enterprise-level solutions tailored to larger organizations. Key offerings in their portfolio encompass flagship products developed through their innovative assessment platform, which is designed to optimize employee selection and development by assessing cognitive competencies critical for success in various professional environments.In December 2020, Imbellus was acquired by Roblox Corporation, a move that aligns with its strategic plans for growth. The company intends to leverage its recent funding to enhance product development, focusing on launching new assessment tools that utilize advanced algorithms and user engagement strategies. Future expansion plans include targeting new markets in Asia and Latin America by the end of 2023, aiming to broaden its reach and impact in the global educational technology landscape.

## Funding rounds

- Series A, Oct 31, 2018, $15M — Upfront, Rethink Capital Partners, Thrive Capital, OWL Ventures
- Seed, Oct 18, 2016, $2.7M — Upfront, Gerson Lehrman Group, Inc., Thrive Capital, Sound Ventures
- Seed, Mar 28, 2016, $1.5M — University Ventures

## Investors

- University Ventures (https://capitalatlas.ai/funds/university-ventures) — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A
- Gerson Lehrman Group, Inc. — Seed
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed, Series A
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Seed
- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Series A
- OWL Ventures (https://capitalatlas.ai/funds/owl-ventures) — Series A