# Image Metrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/image-metrics

- Industry: Media
- Headquarters: Santa Monica, US
- Website: www.image-metrics.com
- Total disclosed funding: $11M
- Latest round: Series B (Dec 17, 2008)
- Investors on record: 3

## About

Image Metrics is a technology company specializing in advanced computer vision and machine learning, providing augmented reality solutions for facial and body tracking, enhancing user engagement across various industries.Founded in 2000, Image Metrics is headquartered in Santa Monica, US, and focuses on providing augmented reality technologies. The company was established by Kevin Walker, who has a background in tech entrepreneurship. Since its inception, Image Metrics has completed a total of 6 deals, with its most recent funding round occurring on February 14, 2011, where the company raised USD 2.6 mn. The total amount raised by the company stands at USD 2.6 mn, indicating that this latest round accounts for their entire funding history.Image Metrics specializes in advanced computer vision and machine learning technologies, focusing on augmented reality (AR) solutions for facial and body tracking. Their core offerings include real-time 2D and 3D body tracking for mobile devices, enabling users to engage in realistic virtual product try-ons for cosmetics, eyewear, and social media applications. The patented technology allows for photo-realistic rendering, enhancing user experiences by providing unmatched realism and accuracy during virtual try-on sessions. The company's solutions cater to various industries, including cosmetics, fashion, and gaming, with a diverse client base comprising innovative brands across North America, Europe, and Asia.Image Metrics generates revenue primarily through a flexible licensing model, offering software development kits (SDKs) and source code to businesses seeking to integrate their augmented reality capabilities into existing platforms. The company engages in business-to-business transactions where clients, including retailers and app developers, partner with Image Metrics to enhance their digital offerings. Revenue streams include subscription fees for ongoing access to the technology, as well as one-time licensing fees for custom implementations. The company's flagship products in cosmetics and eyewear virtual try-ons are integral to their revenue generation strategy, facilitating partnerships with leading brands aiming to enhance customer experiences and drive sales.Looking ahead, Image Metrics aims to expand its product lineup with new augmented reality features and enhancements, although specific release dates for these products have not been disclosed. The company is also planning to target new markets in Europe and Asia by the end of 2023, leveraging the recent funding of USD 2.6 mn raised in February 2011 to support their expansion efforts and product development initiatives.

## Funding rounds

- Series B, Dec 17, 2008, $6.5M — Saffron Hill Ventures
- Series A, Jul 1, 2002, $4.2M — CBPE, Saffron Hill Ventures, MC Capital

## Investors

- CBPE (https://capitalatlas.ai/funds/cbpe) — Series A
- Saffron Hill Ventures (https://capitalatlas.ai/funds/saffron-hill-ventures) — Series A, Series B
- MC Capital — Series A