# IM30

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/im30

- Industry: Software
- Headquarters: Beijing, China
- Website: www.im30.net
- Total disclosed funding: $1.6M
- Latest round: Angel (Apr 1, 2015)
- Investors on record: 2

## About

IM30 is a mobile gaming company specializing in strategy-based survival games, captivating players with immersive experiences in post-apocalyptic settings. Their engaging titles are designed for both casual and dedicated gamers, enhancing the mobile gaming landscape.Founded in 2015 by Lilong Su, IM30 operates from its headquarters in Beijing, China. The company focuses on creating interactive mobile games and has successfully completed one deal, securing CNY 10 million in Angel funding from investors including Chinese Media and Sinovation Ventures.IM30 develops a range of mobile gaming applications, particularly in the survival genre. Their key titles include 'Last Fortress: Underground,' 'Rise of Castles,' 'Last Shelter: Survival,' and 'Last Empire: War Z.' These games challenge users to build shelters, train armies, and survive zombie threats, appealing to a broad audience across North America, Europe, and Southeast Asia.IM30's revenue model relies on in-game purchases and microtransactions within their gaming titles. Players can buy in-game resources, enhancing their gaming experience and unlocking additional features. The company uses a direct-to-consumer approach, offering free downloads while monetizing through virtual goods and subscriptions, with tiered pricing options reflecting structured transactions for revenue generation.Following the Angel funding round in April 2015, where IM30 raised CNY 10 million, the company plans to bolster its product lineup with new games and expand into emerging markets. Specific geographic areas targeted for growth include Southeast Asia and Europe, anticipated to be pursued over the next few years. The funding will support the development of upcoming titles and enhance marketing efforts to reach a broader audience.

## Funding rounds

- Angel, Apr 1, 2015, $1.6M — Sinovation Ventures, Chinese Media

## Investors

- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Angel
- Chinese Media — Angel