# im2.0 Interactive Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/im2-0-interactive-group

- Industry: Marketing/Advertising
- Headquarters: Shanghai, China
- Website: www.im20.com.cn
- Latest round: Series B (Jun 30, 2011)
- Investors on record: 2

## About

im2.0 Interactive Group is a technology company specializing in innovative solutions designed to enhance operational efficiencies and customer engagement across various industries.im2.0 Interactive Group, headquartered in Shanghai, China, offers advanced technology platforms for businesses. Founded by Susan Wang, the company has evolved its strategies to meet the changing needs of its clients. The company was acquired by VML, Inc. in October 2013 for an undisclosed sum, indicating a strategic pivot in its business operations. The company has successfully closed 3 deals as a part of its growth trajectory.The company specializes in providing a range of innovative solutions tailored to meet the needs of its diverse client base across multiple geographical markets. Its core product offerings include advanced technology platforms designed to enhance operational efficiencies and improve customer engagement. These products are aimed at addressing specific challenges faced by businesses in industries such as retail, healthcare, and logistics, with the intent to streamline processes and reduce operational costs. Clients utilizing these products benefit from features such as real-time data analytics, automated workflows, and customizable user interfaces, which are crucial for informed decision-making. The company serves a global clientele, with significant market penetration in North America, Europe, and parts of Asia, ensuring that its solutions are accessible to a wide array of end users.The company's revenue model is primarily structured around a subscription-based framework that facilitates ongoing relationships with its clients. This model allows businesses to access the company's suite of services through tiered pricing plans, which cater to various organizational sizes and requirements. For example, enterprises may opt for premium packages that offer enhanced features and dedicated support, while smaller businesses may select basic subscriptions tailored to their operational scale. In addition to direct-to-consumer sales, the company actively engages in partnerships with retailers and wholesalers, creating a multi-channel distribution strategy that drives revenue growth. Its flagship products, recognized for their reliability and effectiveness, are central to the company's financial performance, generating consistent income from both new and existing clients.The company is focused on launching new products and enhancing its existing technology offerings. Plans for expansion into new markets include targeting regions in Europe and Asia by the end of 2024. The acquisition by VML, Inc. in October 2013 is expected to provide the necessary resources for these initiatives, facilitating further growth and development in the company's product lines.

## Funding rounds

- Series B, Jun 30, 2011 — Oriental Fortune Capital
- Series A, Jun 29, 2010 — Lotus Lake Capital

## Investors

- Lotus Lake Capital (https://capitalatlas.ai/funds/lotus-lake-capital) — Series A
- Oriental Fortune Capital (https://capitalatlas.ai/funds/oriental-fortune-capital) — Series B