# Iluminar Media Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iluminar-media-private

- Industry: Internet
- Headquarters: New Delhi, India
- Website: www.lbb.in
- Total disclosed funding: $8.7M
- Latest round: Series B (Dec 27, 2021)
- Investors on record: 21

## About

Founded in 2013 as a private limited company by Dhruv Mathur and Suchita Sawan, and based in New Delhi, India, Iluminar Media Private Limited d/b/a Little Black Book (LBB) is a marketplace for customers to purchase products across various categories in over 60,000 unique brands and visit the webpage for recommendations of food, shopping, or fashion. The company’s clients consist of 56% females and 44% males with over a million app downloads on Android and iOS and registered over 25 million users annually on the app and web. 

In 2019, Iluminar Media raised USD 5 million in Series A funding led by Inventus India and IAN Fund. In 2021, Iluminar Media Private Limited raised INR 65 million in venture funding from returning investors AKATSUKI, Blume Ventures, and Chiratae Ventures among others. LBB operates across metro cities of India including Mumbai, Kolkata, Bangalore, Goa, Pune, Chennai, and Hyderabad. 

The company offers a platform that enables customers to browse products ranging from daily essentials to fashion. The broad range of categories includes masks and sanitizers, comfort clothing, skincare products, and mugs, ceramics, bowls, and table accessories among others. Additionally, the company offers various items such as women's apparel, footwear, bags and accessories, gourmet food and drinks, beauty and hygiene products, as well as fashion for men. 

The company offers a platform for the local brands and businesses to sell the products and reach a larger client base. LBB also provides influencer collaborations, content marketing, banner ads, live events, lead generation, and advertisements with video series and over 100 IPs. 

LBB plans on utilizing the Series A funding to expand the technology and product team with a focus on machine learning for discovery, and integration of content with commerce along with strengthening its footprint in India.

## Funding rounds

- Series B, Dec 27, 2021, $0.7M — Chiratae Ventures, IDG Ventures India Advisors, Blume Ventures, Milestone Trusteeship Services
- Series B, Jan 30, 2021, $0.9M — Chiratae Ventures, IDG Ventures India Advisors, Indian Angel Network, Blume Ventures, Dream Incubator, Akatsuki Ventures, Milestone Trustee Services, Athera Venture Partners
- Series A, Dec 13, 2018, $4.9M — Inventus Capital Partners, Chiratae Ventures, IDG Ventures India Advisors, Indian Angel Network, Blume Ventures, Dream Incubator, Milestone Trusteeship Services, Akatsuki Ventures
- Series A, Nov 7, 2017, $1M — Chiratae Ventures, IDG Ventures India Advisors, Pragnya Advisors, Indian Angel Network, Clarion Technologies, Inc., Blume Ventures, Apollo, BFL Investment GmbH, Milestone Trustee Services, Vistra ITCL, Dominor Investment, WithDrive
- Series A, May 30, 2016, $1.2M — IL&FS Investment Managers, Chiratae Ventures, IDG Ventures India Advisors, Indian Angel Network, Clarion Technologies, Inc., Manipal Media Networks, Apollo, BFL Investment GmbH, Haystack, WithDrive, WSG Co., Ltd.

## Investors

- IL&FS Investment Managers (https://capitalatlas.ai/funds/il-fs-investment-managers) — Series A
- Chiratae Ventures (https://capitalatlas.ai/funds/chiratae-ventures) — Series A, Series B
- IDG Ventures India Advisors — Series A, Series B
- Indian Angel Network (https://capitalatlas.ai/funds/indian-angel-network) — Series A, Series B
- Clarion Technologies, Inc. — Series A
- Manipal Media Networks — Series A
- Apollo (https://capitalatlas.ai/funds/apollo) — Series A
- BFL Investment GmbH — Series A
- Haystack (https://capitalatlas.ai/funds/haystack) — Series A
- WithDrive — Series A
- WSG Co., Ltd. — Series A
- Pragnya Advisors — Series A
- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Series A, Series B
- Milestone Trustee Services — Series A, Series B
- Vistra ITCL — Series A
- Dominor Investment (https://capitalatlas.ai/funds/dominor-investment) — Series A
- Inventus Capital Partners (https://capitalatlas.ai/funds/inventus-capital-partners) — Series A
- Dream Incubator (https://capitalatlas.ai/funds/dream-incubator) — Series A, Series B
- Milestone Trusteeship Services — Series A, Series B
- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Series A, Series B
- Athera Venture Partners (https://capitalatlas.ai/funds/athera-venture-partners) — Series B