# Illuma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/illuma

- Industry: Software
- Headquarters: London, UK
- Website: www.weareilluma.com
- Total disclosed funding: $1.6M
- Latest round: Series A (Aug 18, 2021)
- Investors on record: 1

## About

Based in the UK, and founded in 2016, illuma operates as a contextual advertising company. The company was founded by Peter Mason. In September 2021, Illuma raised GBP 1.1 million in Series A funding led by Blackfinch Ventures.

Illuma’s product line includes Illuma reacts, which is an AI-enabled privacy-friendly ad targeting solution; smart categories, which is a contextual ad targeting solution; Illuma compass, which is a solution that targets advertisements on both the public internet and CTV; Illuma publisher, which is a dynamic inventory solution used by publishers, traders, and advertisers; Illuma partners, which is a white-label product used for ad campaigns; and Illuma Insights.

The company plans to use the funds raised in September 2022 to further scale up its operations, including building on its pipeline of prospective clients, expanding its team, developing new products, and further enhancing its proprietary technology.

## Funding rounds

- Series A, Aug 18, 2021, $1.6M — Blackfinch Ventures

## Investors

- Blackfinch Ventures (https://capitalatlas.ai/funds/blackfinch-ventures) — Series A