# ILIA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ilia

- Industry: Consumer Products
- Headquarters: Laguna Beach, US
- Website: www.iliabeauty.com
- Total disclosed funding: $3M
- Latest round: Series B (Dec 18, 2019)
- Investors on record: 2

## About

ILIA Inc. is a clean beauty brand specializing in skin-centric makeup and skincare products that prioritize health and sustainability, catering to consumers' needs for effective cosmetics.Founded in 2011, ILIA Inc. operates from Laguna Beach, US, focusing on clean beauty products. The company has experienced a pivotal shift towards sustainable cosmetics and has successfully secured a SERIES A funding round in February 2022, led by Silas Capital, raising a total of USD 3.00 mn. The firm has engaged in three funding deals to date. Co-founders include Arnau Giné, Ricardo Acuña, and Sasha Plavsic, with Afshin Mohammad and Lynda Berkowitz serving as part of the executive leadership team.ILIA Beauty specializes in clean, skin-centric beauty products that encompass a diverse range of makeup and skincare offerings. Core products include complexion items such as the Super Serum Skin Tint SPF 40 and the Skin Rewind Complexion Stick, which provide light coverage and skin benefits through potent formulations. The product line also features eye and lip products, including the Limitless Lash Mascara and the Lip Sketch Hydrating Crayon, targeting health-conscious consumers who prefer clean beauty alternatives, primarily in North America and Europe.ILIA Beauty generates revenue primarily through direct-to-consumer sales and subscription services that facilitate regular deliveries of its beauty products. Customers can purchase individual products and curated sets like The ILIA Look and the Blush is a Rush Duo through online channels. Flagship products like the Super Serum Skin Tint and Limitless Lash Mascara are priced at premium levels that reflect their quality. The company also promotes customer loyalty through a VIP program, allowing customers to earn points and access exclusive offers.In February 2022, ILIA Inc. was acquired by Famille C Venture and Groupe Clarins, a move aimed at accelerating the company's growth and expertise in clean beauty. Future initiatives include the launch of new products designed to expand its current offerings, along with strategic plans for entering additional international markets. The recent funding will facilitate these expansions and enhance product development, ensuring ILIA continues to meet the rising demand for sustainable beauty solutions.

## Funding rounds

- Series B, Dec 18, 2019 — Silas Capital, Sandbridge Capital
- Series A, Dec 7, 2018, $3M — Silas Capital

## Investors

- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A, Series B
- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series B