# Iguama Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iguama-group

- Industry: Internet
- Headquarters: Guatemala
- Website: www.iguama.com
- Total disclosed funding: $5M
- Latest round: Series A (Dec 31, 2016)
- Investors on record: 2

## About

Iguama Group, Inc. specializes in loyalty and rewards solutions, connecting users with a diverse network of merchants to promote customer engagement and facilitate transaction-based rewards.Founded in 2014 in Guatemala, Iguama Group, Inc. focuses on providing loyalty solutions. The company raised USD 5.000 mn in Series A funding in December 2016, co-led by Kibo Ventures and PeopleFund, marking its sole investment round to date. The founder's history and previous ventures were not available.Iguama Group, Inc. offers a comprehensive suite of loyalty and rewards solutions designed to connect loyalty programs, merchants, and users in a mutually beneficial ecosystem. Their core offerings include flexible redemption options that allow users to access a vast network of partner merchants, which encompasses large online retailers and local businesses. The company prioritizes enhancing user engagement through features such as cashback and shopping rewards, providing users with additional opportunities to earn loyalty currency. Iguama aims to simplify the redemption process with a user-friendly interface that integrates seamlessly with existing platforms, minimizing user frustration. Their services target diverse geographic markets, including North America, Europe, and select regions in Latin America, catering to various merchants seeking to drive customer loyalty and increase spending.Iguama Group, Inc.'s revenue model is structured around partnerships with merchants, facilitating transactions between users and these partners. The company generates revenue through collaborations with loyalty programs and merchants, enticing high-value customers and promoting increased spending through targeted incentives. Transactions typically involve a percentage of sales generated through the platform, where merchants gain enhanced visibility and consumer engagement in exchange for a share of the loyalty rewards. Iguama's offerings, which include branded loyalty solutions and customizable reward programs, empower merchants to optimize revenue while providing enriching experiences for users that foster satisfaction and engagement. Specific pricing plans and transaction structures are tailored to meet the unique needs of each partnership, ensuring maximum value for both merchants and end-users.Iguama Group, Inc. plans to utilize its recent funding of USD 5.000 mn raised in December 2016 to expand its operations. While specific new products were not detailed, the funding aims to support broader market reach and service enhancements. The company is targeting expansion into additional regions in Latin America and possibly other international markets, although exact timelines and strategies for these initiatives have yet to be defined.

## Funding rounds

- Series A, Dec 31, 2016, $5M — PeopleFund, Kibo Ventures

## Investors

- PeopleFund (https://capitalatlas.ai/funds/peoplefund) — Series A
- Kibo Ventures (https://capitalatlas.ai/funds/kibo-ventures) — Series A