# IFTTT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ifttt

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.ifttt.com
- Total disclosed funding: $63M
- Latest round: Series C (Nov 17, 2017)
- Investors on record: 15

## About

IFTTT, Inc. provides an innovative no-code automation platform that simplifies workflows by allowing users to seamlessly connect applications and services, enhancing both personal and business productivity through automated tasks.Founded in 2010 in San Francisco, US, IFTTT, Inc. specializes in automation solutions through its platform, allowing users to create customized integrations called Applets. The company has raised a total of USD 24 mn in funding, with the latest round being a Series C in November 2017, led by Salesforce Ventures. The company was initiated by Alexander Tibbets and is currently headed by CEO Linden Tibbets. IFTTT has taken four investment rounds to date, with its current valuation at USD 227.76 mn.IFTTT (If This Then That) offers a leading no-code automation platform that enables users to connect over 900 applications and services for streamlined task management. Its core feature, Applets, allows users to automate actions across platforms like Google, Facebook, and Twitter without coding knowledge, catering to a broad customer base across North America, Europe, and Asia. The platform has adopted AI-driven tools, including an AI Content Creator, enhancing its capabilities for content generation and social media automation.IFTTT generates revenue through subscription models and partnerships, offering various pricing plans tailored to individual consumers and large enterprises. Subscriptions grant access to advanced features, such as enhanced integration options and priority support, which facilitate automation of processes like social media posting and lead management. This recurring revenue model, alongside strategic collaborations with technology providers, is fundamental to IFTTT's financial structure, supporting ongoing growth and service development.The recent Series C funding of USD 24 mn, secured in November 2017, is intended to fuel IFTTT's expansion efforts, including the development of new products designed to enhance automation functionalities. The company aims to broaden its market presence, focusing on increased adoption in emerging markets across Europe and Asia by 2025. Additionally, IFTTT plans to leverage the funding to integrate more AI-driven features, enhancing user experiences and improving service offerings.

## Funding rounds

- Series C, Nov 17, 2017, $24M — Resilient Systems Inc., Pegasus Tech Ventures, Salesforce Ventures
- Series B, Jun 26, 2014, $30M — Norwest Venture Partners, Andreessen Horowitz
- Series A, Dec 20, 2012, $7M — New Enterprise Associates, Andreessen Horowitz, Lerer Hippeau Ventures
- Seed, Jan 5, 2012, $1.5M — New Enterprise Associates, Greylock Partners, Betaworks Ventures Management, SV Angel, Floodgate, Lerer Hippeau Ventures, Founder Collective, Gunderson Dettmer, Tuesday Capital, BoxGroup

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Seed
- Lerer Hippeau Ventures — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- Gunderson Dettmer — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B
- Resilient Systems Inc. — Series C
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Series C
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series C