# Ifinity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ifinity

- Industry: Electronics
- Headquarters: Warsaw, Poland
- Website: www.getifinity.com
- Total disclosed funding: $1M
- Latest round: Seed (Aug 14, 2014)
- Investors on record: 1

## About

Ifinity is a technology company focused on beacon-based solutions for urban environments, enhancing digital interactions in public spaces and commercial sectors through innovative mobile applications.Founded in 2013 and headquartered in Warsaw, Poland, Ifinity specializes in location-based technology for cities and public spaces. The firm raised USD 1 million in Seed funding from SpeedUp Venture Capital Group in August 2014, which contributed to their growth. CEO Naveed Jauhar and Russell Franks lead the company, emphasizing their commitment to improving urban living through smart city solutions.Ifinity specializes in beacon-based technology tailored for cities, public spaces, and commercial clients, facilitating digital interactions through mobile devices. Their core offerings include interactive labels and security tags that track products while providing personalized information such as ratings, recommendations, discounts, and loyalty points. Notably, Ifinity's solutions aim to address various use cases, including enhancing mobility for visually impaired individuals through an extensive network of beacons in Warsaw, and improving campus navigation for students and visitors. Their technology is also utilized for smart shopping lists that prompt users when they are near specific items, as well as for locating available parking spaces. Ifinity primarily serves clients in urban environments and educational institutions across diverse international markets, demonstrating a commitment to improving the quality of life through innovative smart city solutions.Ifinity's revenue model is structured around partnerships and B2B transactions with municipalities, educational institutions, and commercial enterprises. They generate income through the deployment of their beacon technology and related services, which may involve subscription fees or one-time setup costs depending on the scale of implementation. Client transactions typically include the installation of beacon systems, which are customized to meet the specific needs of the location or service being enhanced. Their flagship products, such as the interactive labels and Smart Shopping Lists, are central to their value proposition, providing tangible benefits for end-users. The pricing structure is designed to accommodate varying degrees of service and technology deployment, ensuring alignment with the diverse needs of their client base.Following the recent Seed funding round in August 2014, Ifinity aims to develop new products focused on enhancing their beacon technology. The company plans to expand its reach into additional urban markets in Europe and beyond by 2025. The funding will support research and development initiatives, allowing them to refine their existing products and introduce new solutions that cater to the evolving needs of municipalities and commercial clients.

## Funding rounds

- Seed, Aug 14, 2014, $1M — SpeedUp Venture Capital Group

## Investors

- SpeedUp Venture Capital Group (https://capitalatlas.ai/funds/speedup-venture-capital-group) — Seed