# IFFashion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iffashion

- Industry: Media
- Headquarters: Beijing, China
- Website: www.iffashion.cn
- Latest round: Angel (Apr 5, 2016)
- Investors on record: 1

## About

Established in 2015 and based in Beijing, China, Iffashion operates a digital fashion media that provides news content such as brand discounts and fashion tips to female readers in China. In April 2016, Iffashion closed an angel round of funding from new investor Matrix Partners China.

The company operates an online news platform providing fashion content to female readers. The content includes fashion tips, discounts for different brands, and celebrity lifestyles. At the same time, it runs accounts on different platforms, where different content are distributed. On video platforms such as Bilibili, IFFashion publish videos that discuss the fashion trends.

The company generates revenue by taking advertisements and broadcasting to its audiences. It can also gain profit from video platform streaming.

## Funding rounds

- Angel, Apr 5, 2016 — MPC

## Investors

- MPC — Angel