# IDUN Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/idun-technologies

- Industry: Medical Devices & Equipment
- Headquarters: Zurich, Switzerland
- Website: www.iduntechnologies.ch
- Total disclosed funding: $2.2M
- Latest round: Seed (Sep 2, 2021)
- Investors on record: 7

## About

IDUN Technologies AG is a Swiss company specializing in advanced brainwave measurement technology, providing innovative solutions through its flagship product, the IDUN Guardian Audio Development Kit, tailored for diverse applications in healthcare and consumer electronics.IDUN Technologies AG focuses on brainwave measurement and was founded in 2017 in Zurich, Switzerland. The company has successfully completed 4 deals with its most recent funding round occurring on September 2, 2021, where it raised CHF 2 million in Seed funding from investors including MICA Ventures AG, WieInvest AG, Joyance Partners, Privilege Ventures, and CADFEM GmbH. The company was founded by Séverine Gisin, and the current CEO is Simon Bachmann.IDUN Technologies specializes in advanced brainwave measurement technology through its flagship product, the IDUN Guardian Audio Development Kit. This device incorporates EEG (electroencephalography) capabilities to accurately measure brainwaves, functioning effectively in various contexts, including audio processing and sleep data collection. The company targets a diverse clientele, including startups and original equipment manufacturers (OEMs), by providing scalable and customizable solutions. The IDUN Guardian is particularly suitable for applications in mental workload assessment, sleep tracking, and enhancing audio experiences, notably in sectors such as healthcare and consumer electronics. The products are marketed primarily in North America, Europe, and Asia, reaching end-users such as developers, clinicians, and consumers looking to integrate brain-computer interface technology into their offerings.IDUN Technologies generates revenue through direct sales of its products and partnerships with enterprises looking to integrate EEG technology into their applications. The company operates on a business-to-business model, facilitating transactions primarily with startups and OEMs that seek tailored solutions. Revenue streams include sales of the IDUN Guardian Audio Development Kit and potential licensing agreements for proprietary algorithms and software enhancements. The structure of these transactions often involves upfront payments for product purchases, along with ongoing support and maintenance fees. While specific pricing information is not disclosed, the company offers a range of solutions designed to meet the needs of various clients, fostering an ecosystem that promotes innovation in brain health technology.IDUN Technologies AG plans to utilize the CHF 2 million raised in the Seed funding round from September 2021 to build market validation with strategic partners such as Takeda and others in key market segments. The company aims to introduce new products designed for enhanced EEG applications and expand its market reach into North America and Asia by 2023, focusing on collaborations with healthcare providers and technology firms.

## Funding rounds

- Seed, Sep 2, 2021, $2.2M — Joyance Partners, MICA Ventures AG, Privilege Ventures, CADFEM GmbH, WieInvest AG
- Seed, Jul 10, 2020 — Joyance Partners
- Seed, Jun 19, 2018 — Swiss Startup INVEST, Venture Kick

## Investors

- Swiss Startup INVEST (https://capitalatlas.ai/funds/swiss-startup-invest) — Seed
- Venture Kick (https://capitalatlas.ai/funds/venture-kick) — Seed
- Joyance Partners (https://capitalatlas.ai/funds/joyance-partners) — Seed
- MICA Ventures AG — Seed
- Privilege Ventures (https://capitalatlas.ai/funds/privilege-ventures) — Seed
- CADFEM GmbH — Seed
- WieInvest AG — Seed