# iDonate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/idonate

- Industry: Financial Services
- Headquarters: Plano, US
- Website: www.idonate.com
- Total disclosed funding: $25M
- Latest round: Series B (Dec 14, 2021)
- Investors on record: 3

## About

iDonate LLC is an online donation platform that empowers nonprofits by optimizing their fundraising strategies and enhancing donor engagement through versatile donation tools and experiences.Founded in 2010 in Plano, US, iDonate LLC specializes in providing online donation solutions for nonprofit organizations. The company was co-founded by Alan Coyne, Bill High, and Salman Khan, and is currently led by CEO Ray Gary. iDonate has successfully completed 3 deals to date, with its most recent funding round, a Series B in December 2021, raising USD 15.2 mn from MissionOG, PerformanceEdge Partners, and The Miles Foundation, totaling USD 15.2 mn raised overall.iDonate offers a comprehensive online donation platform tailored specifically for nonprofits, enabling them to create optimized and mobile-first donation experiences. The platform includes various tools such as pop-up donation forms, customizable donation pages, and a recurring gift prompt to enhance the fundraising process. These tools address critical pain points in the donor journey, including high drop-off rates during the donation process. Key clientele includes nonprofits across various sectors, such as faith-based organizations, food banks, and higher education institutions, facilitating their efforts to convert existing web traffic into donors while operating primarily in North America and Europe.iDonate operates on a transaction-based revenue model, generating income through subscriptions and partnerships with nonprofit organizations. Clients engage with the platform by accessing various features, such as mobile-first donation forms and A/B testing tools, which enhance their fundraising capabilities. The pricing structure accommodates organizations of all sizes, focusing on maximizing donor engagement and conversion rates. Revenue is derived from service packages that include flagship features like the Recurring Gift Prompt and advanced reporting tools that provide insights into donor behavior, ensuring that nonprofits can scale their fundraising efforts effectively.In December 2021, iDonate LLC raised USD 15.2 mn in Series B funding, led by MissionOG, with plans to use the funding to accelerate sales, marketing, and support for the company’s Connected Giving platform, alongside propelling forward the development outlined in its product roadmap. The company is focusing on expanding into new markets to enhance its reach and effectiveness, with specific plans to roll out new product features aimed at improving donor engagement in 2023.

## Funding rounds

- Series B, Dec 14, 2021, $15M — PerformanceEdge Partners, MissionOG, The Miles Foundation
- Series A, Oct 3, 2018, $10M — PerformanceEdge Partners

## Investors

- PerformanceEdge Partners (https://capitalatlas.ai/funds/performanceedge-partners) — Series A, Series B
- MissionOG (https://capitalatlas.ai/funds/missionog) — Series B
- The Miles Foundation — Series B