# Idio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/idio

- Industry: Software
- Headquarters: London, UK
- Website: www.idio.ai
- Total disclosed funding: $7.7M
- Latest round: Series A (Aug 8, 2014)
- Investors on record: 2

## About

Idio Ltd. is a company specializing in AI-driven content optimization solutions that enhance customer engagement through data insights and real-time experimentation.Idio Ltd., founded in 2006 in London, UK, develops advanced AI-based solutions for content optimization. In November 2019, it became a target for acquisition by EPiServer AB, a portfolio company of Insight Partners, with the deal completed in July 2020. The company has participated in a total of 8 funding deals, with the latest funding round raising GBP 0.100 mn from Foresight Group Holdings. The total amount raised by Idio Ltd. stands at GBP 0.100 mn.Idio Ltd. offers a suite of AI-driven content optimization tools designed to enhance customer engagement through data-based insights and real-time experimentation. Their platform integrates effectively into various business environments, making it suitable for diverse industries including retail, technology, and media. The solutions help organizations optimize customer interactions across digital channels, enabling them to make informed decisions based on analytics.In the most recent year, Idio Ltd. reported revenues of GBP 354,102.70 and an EBITDA of GBP 77,222.20.Idio Ltd. is focusing on enhancing its product offerings with new AI-driven features set to launch in 2024, aimed at further improving content strategy effectiveness. The company seeks to expand its presence in North America and Asia by 2025, catering to a growing clientele looking for sophisticated digital solutions. The proceeds from the last funding round will be utilized to support these initiatives, ensuring that Idio Ltd. can effectively adapt to emerging market needs.

## Funding rounds

- Series A, Aug 8, 2014, $5.4M — Notion Capital, Quayle Munro
- Series A, Apr 23, 2013, $2.3M — Notion Capital

## Investors

- Notion Capital (https://capitalatlas.ai/funds/notion-capital) — Series A
- Quayle Munro — Series A