# IDInteract

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/idinteract

- Industry: Software
- Headquarters: Woodinville, US
- Website: www.idinteract.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Dec 11, 2012)
- Investors on record: 1

## About

IDInteract, Inc. is a technology company specializing in real-time mobile applications that optimize marketing strategies by analyzing customer behavior and digital interactions.IDInteract, Inc. develops solutions that integrate mobile applications with social media and CRM data. Founded in Woodinville, US, the company received Seed funding of USD 0.7 mn from Singtel Innov8 Ventures on December 11, 2012. The company does not have known subsidiaries or parent companies, nor has it undergone significant pivots in its business model since its inception.IDInteract specializes in the integration of real-time mobile applications with social media and structured Customer Relationship Management (CRM) data to enhance marketing effectiveness. Their core offerings focus on identifying consumer demand signals, which reveal real-time purchasing intent through the analysis of digital behavior, commonly referred to as "digital body language." This capability allows brands to create detailed consumer profiles, known as Personas, targeting specific groups and communities with high purchasing propensity. The company’s solutions are designed to help brands manipulate their demand curves and engage effectively with customers at the most opportune moments. IDInteract's services are primarily marketed to enterprises across various geographical markets, although specific regions of operation are not disclosed.The revenue generation model of IDInteract is centered around partnerships and subscriptions with clients who engage in social and mobile commerce. The company facilitates transactions by offering access to its analytical tools and data insights, enabling clients to make informed marketing decisions based on consumer intent. Businesses utilizing these services include retailers and service providers looking to enhance their marketing strategies through data-driven insights. The structure of these transactions may involve tiered pricing plans for various service levels, with potential flagship products providing comprehensive analytics and profiling capabilities. Specific pricing details are not disclosed, but the company's focus on harnessing big data for marketing solutions indicates a robust business framework aimed at serving enterprise clients effectively.In December 2012, IDInteract, Inc. raised USD 0.7 mn in Seed funding from Singtel Innov8 Ventures. The company is expected to utilize these funds to develop new products designed to enhance its analytical capabilities and expand its service offerings. Additionally, IDInteract plans to target new geographic markets to broaden its client base, although specific regions and timelines for these expansions have not been disclosed.

## Funding rounds

- Seed, Dec 11, 2012, $0.7M — Singtel Innov8

## Investors

- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Seed