# Identity Matrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/identity-matrix

- Industry: Software
- Headquarters: Novi, US
- Website: www.identitymatrix.ai/
- Total disclosed funding: $0.4M
- Latest round: Seed (Sep 4, 2024)
- Investors on record: 2

## About

Identity Matrix Inc., based in the US, provides an AI-driven platform aimed at enhancing lead generation and customer identification for businesses, turning anonymous web traffic into actionable visitor profiles.Founded in 2023 and headquartered in Novi, Michigan, Identity Matrix Inc. specializes in transforming web traffic data into detailed profiles for B2B engagement. The firm successfully completed its first deal on September 4, 2024, raising USD 400,000 in a SEED round led by Startup Ignition Ventures with participation from P3 Ventures, bringing the total amount raised to USD 400,000. The CEO, Stephen Lowisz, has not been reported to have prior company founding experience.Identity Matrix offers an AI-driven go-to-market platform designed to enhance lead generation and customer identification for businesses. The core product transforms anonymous web traffic into detailed visitor profiles, enabling organizations to identify and engage high-intent leads before they opt-in or schedule demos. The platform utilizes person-level analytics to provide insights into the customer journey, allowing for better optimization tailored to individual ideal customer profiles (ICPs). Identity Matrix serves a diverse client base, primarily within the B2B sector, including companies in industries such as construction, marketing, and technology. The platform is marketed primarily in the United States but can also assist international organizations looking to identify U.S.-based website visitors.Identity Matrix generates revenue primarily through subscription-based models, where clients pay for access to its platform and its various features. Businesses can engage with the software through different pricing plans that cater to varying levels of needs, although specific costs associated with these plans are not disclosed. The platform provides significant value by allowing clients to de-anonymize a substantial percentage of their web traffic, facilitating more effective outreach and engagement strategies. By delivering high-quality contact information and robust analytics, Identity Matrix positions itself as an essential tool for companies looking to enhance their marketing and sales efforts. The transaction structure typically involves direct agreements between Identity Matrix and its clients, encompassing various service offerings that combine technology and support for implementing account-based marketing (ABM) strategies.In September 2024, Identity Matrix Inc. raised USD 400,000 in SEED funding, which will be utilized to expand its marketing activities. The company aims to enhance its outreach and visibility in the market, although specific upcoming products or new geographical markets for expansion have not been disclosed.

## Funding rounds

- Seed, Sep 4, 2024, $0.4M — P3 Ventures, Startup Ignition Ventures

## Investors

- P3 Ventures — Seed
- Startup Ignition Ventures (https://capitalatlas.ai/funds/startup-ignition-ventures) — Seed