# Identified

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/identified

- Industry: Information Services
- Headquarters: San Francisco, US
- Website: www.identified.com
- Total disclosed funding: $23M
- Latest round: Series B (Jun 5, 2012)
- Investors on record: 4

## About

Identified is a technology company dedicated to enhancing business operations through innovative data analytics solutions, customer relationship management, and workforce optimization tools.Founded in 2009, Identified operates from San Francisco, US. The company specializes in providing solutions to optimize business processes. It has undergone strategic pivots in its service offerings and has secured a total of USD 21.00 mn in funding through its Series B round led by Capricorn Management, Innovation Endeavors, and VantagePoint Capital. Its current company valuation stands at USD 40.83 mn.identified.com offers a comprehensive suite of digital tools designed to improve decision-making and operational efficiency for a wide range of clients, including startups and large enterprises. Their key products focus on data analytics, customer relationship management, and workforce optimization, serving clients primarily in North America, Europe, and select Asia-Pacific markets.Identified operates on a subscription-based revenue model, allowing clients to access its product suite on an ongoing basis. This structure fosters long-term customer relationships through continuous support and product updates, ensuring clients maximize the value derived from their subscriptions. While specific pricing details are not disclosed, various service tiers accommodate the diverse needs of businesses.Identified plans to leverage its recent funding from the Series B round to support the development and launch of new products aimed at enhancing its service offerings. Additionally, the company has identified opportunities for expansion into new geographic markets, specifically targeting regions in Asia-Pacific, with plans set for the next fiscal year. The proceeds from the latest funding round are intended to facilitate these initiatives and further enhance the company’s market reach.

## Funding rounds

- Series B, Jun 5, 2012, $21M — VantagePoint Capital, Capricorn Investment Group, Innovation Endeavors
- Seed, Jul 3, 2010, $1.5M — ff Venture Capital

## Investors

- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed
- VantagePoint Capital (https://capitalatlas.ai/funds/vantagepoint-capital) — Series B
- Capricorn Investment Group (https://capitalatlas.ai/funds/capricorn-investment-group) — Series B
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series B