# Ideem

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ideem

- Industry: Financial Services
- Headquarters: Overland Park, US
- Website: www.useideem.com/
- Total disclosed funding: $2.4M
- Latest round: Seed (Apr 15, 2025)
- Investors on record: 6

## About

Ideem, Inc. specializes in providing enhanced online payment security solutions through its innovative technology, optimizing the checkout experience for users while effectively mitigating fraud risks.Ideem, Inc. is based in Overland Park, US. The company focuses on developing solutions to improve online payment security. In April 2025, Ideem raised USD 2.4 mn in Seed funding led by Sovereign's Capital, with participation from several investors including Quona Capital and Everywhere Ventures. The founder's background is not publicly available, nor is any mention of previous companies founded by them.Ideem offers a core product known as the Zero-Trust Secure Module (ZSM), designed to enhance online payment security while minimizing user friction. This innovative solution enables a one-click checkout experience across various payment methods, including digital wallets, bank transfers, and buy-now-pay-later (BNPL) options. Ideem's technology addresses critical challenges such as fraud, user drop-off rates during checkout, and the inefficiencies of traditional authentication methods. By streamlining the authentication process, Ideem serves a diverse client base that includes e-commerce platforms and financial institutions, focusing on markets in North America and Europe. The company's mission is to provide seamless, secure experiences for both end-users and businesses, ultimately improving transaction success rates and customer satisfaction.Ideem generates revenue through a combination of direct-to-consumer and B2B partnerships. The company structures its transactions around subscription models for its Zero-Trust Secure Module, allowing clients to access its services for a recurring fee. Additionally, Ideem engages in partnerships with retailers and payment service providers, integrating their solutions into existing platforms. The revenue model reflects the value provided by its flagship technology, focusing on reducing fraud and enhancing the checkout experience. This strategic approach positions Ideem to capture revenue from various segments, driving growth through enhanced transactional security and user engagement.In April 2025, Ideem, Inc. raised USD 2.4 mn in Seed funding led by Sovereign's Capital, with participation from Quona Capital, Everywhere Ventures, Hustle Fund, Oread Angel Investors, and GROWKS. The company plans to utilize this funding to enhance its partnerships and drive expansion into new markets. Specific geographic regions targeted for expansion include Europe and Asia by the end of 2026. The funding will also support the development of new features for the Zero-Trust Secure Module, aiming to further enhance its security offerings.

## Funding rounds

- Seed, Apr 15, 2025, $2.4M — Sovereign's Capital, Quona Capital, Hustle Fund, Everywhere Ventures, GROWKS, Oread Angel Investors

## Investors

- Sovereign's Capital (https://capitalatlas.ai/funds/sovereign-s-capital) — Seed
- Quona Capital (https://capitalatlas.ai/funds/quona-capital) — Seed
- Hustle Fund (https://capitalatlas.ai/funds/hustle-fund) — Seed
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- GROWKS (https://capitalatlas.ai/funds/growks) — Seed
- Oread Angel Investors — Seed