# Ideally Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ideally-group

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.goideally.com
- Total disclosed funding: $15M
- Latest round: Series A (Apr 20, 2026)
- Investors on record: 6

## About

Founded in 2023 by its CTO, Brendan Cervin, and CRO, Josh Nu'u Steele, and based in Auckland, New Zealand, Ideally Group Limited, operates as a provider of a consumer testing platform for brands to improve their products and services. In April 2026, Ideally Group Ltd. raised NZD 16 million in series A funding led by Shearwater Capital, with participation from Altered Capita, Ecliptic Venture Capital, and Icehouse Ventures.

Ideally offers a self-service platform used to upload images, descriptions, and questions for testing by utilizing research methods and survey panels employed by major research providers.

The company uses artificial intelligence technology for insight uncovering, dynamic theming, and driver analysis to uncover valuable insights for easy understanding and quick action on insights.

The company plans to use the April 2026 funding to develop new AI-based research tools and to grow its U.S. team, go-to-market efforts, and partnerships as it scales its research platform in the United States.

## Funding rounds

- Series A, Apr 20, 2026, $9.4M — OIF Ventures, Icehouse Ventures, Shearwater Capital, Altered Capital, Ecliptic Venture Capital
- Seed, Sep 30, 2024, $3.8M — OIF Ventures, Icehouse Ventures
- Seed, Nov 9, 2023, $2.1M — Icehouse Ventures, Previously unavailable Limited

## Investors

- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed, Series A
- Previously unavailable Limited — Seed
- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed, Series A
- Shearwater Capital — Series A
- Altered Capital (https://capitalatlas.ai/funds/altered-capital) — Series A
- Ecliptic Venture Capital (https://capitalatlas.ai/funds/ecliptic-venture-capital) — Series A