# IDEA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/idea-2

- Industry: Education/Training
- Headquarters: Perth, Australia
- Website: https://ideacademy.com.au/
- Total disclosed funding: $2M
- Latest round: Seed (Oct 5, 2023)
- Investors on record: 6

## About

Founded in 2019 by Rebecca Loftus and Nicole Gazey, and based in Western Australia, Australia, IDEA, operates as an academy for students and young entrepreneurs. In October 2023, IDEA raised USD 1.3 million in seed funding led by investor Purpose Ventures. As of 2024, the company has partnered with companies like Media on Mars, Holonic, Paperly, and many more.

The company offers learning solutions that include various programmes for senior secondary-aged students and recent school leavers to build skills and credentials that are well-regarded by industries and transferable across various career pathways.

The company also provides customized study plans, personal learning goals, work experiences, micro-credentials, and an individualized well-being plan as part of the co-designed program.

The company plans to use the October 2023 funding to accelerate its growth into new locations across Australia.

## Funding rounds

- Seed, Oct 5, 2023, $1.3M — Purpose Ventures
- Seed, Mar 25, 2022, $0.7M — Woodside Energy, BetterLabs, Spacecubed Ventures Pty Ltd, Eastcourt Capital, Jss Pty Ltd

## Investors

- Woodside Energy — Seed
- BetterLabs (https://capitalatlas.ai/funds/betterlabs) — Seed
- Spacecubed Ventures Pty Ltd — Seed
- Eastcourt Capital (https://capitalatlas.ai/funds/eastcourt-capital) — Seed
- Jss Pty Ltd — Seed
- Purpose Ventures — Seed