# IDAM Natural Wellness Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/idam-natural-wellness-pvt

- Industry: Consumer Products
- Headquarters: Gurgaon, India
- Website: www.idamwellness.com
- Total disclosed funding: $10M
- Latest round: Series A (Jul 20, 2021)
- Investors on record: 1

## About

IDAM Natural Wellness Pvt Ltd. focuses on enhancing well-being through scientifically-backed health and wellness products, including dietary supplements and personalized health programs, catering primarily to health-conscious individuals.Founded in 2014, IDAM Natural Wellness Pvt Ltd. is headquartered in Gurgaon, India. The company specializes in health and wellness solutions, offering tailored products and services. Aakash Anand, along with Aashima Anand and Sonal Mann, established the firm. In July 2021, the company secured INR 750 million in Series A funding, led by Ananta Capital, marking a significant step in its growth strategy. The total amount raised by the company is INR 750 million, indicating a focused investment strategy to enhance product offerings.IDAM Wellness specializes in providing a range of health and wellness products designed to enhance the overall well-being of its users. Their core offerings include dietary supplements, wellness programs, and personalized health assessments aimed at addressing various lifestyle-related health issues. These products are developed using scientifically-backed formulations and are targeted towards individuals seeking to improve their health outcomes. IDAM Wellness markets its products primarily in North America and Europe, where a health-conscious consumer base is looking for reliable solutions to promote a balanced lifestyle. The company's client profile includes both individual consumers and wellness practitioners, making their products suitable for personal use as well as professional recommendations.In 2023, IDAM Wellness reported a revenue of INR 22,933,671.60, with an EBITDA of INR -4,856,949.30. The company generates revenue through a direct-to-consumer model, focusing on subscription services and one-time purchases of its health products, with clients engaging in transactions via individual purchases or bundled packages.Following the Series A funding raised in July 2021, IDAM Natural Wellness Pvt Ltd. plans to expand its brand and product offerings significantly. The recent investment will be utilized to scale its operations, with a focus on launching new products designed to meet emerging consumer needs in health and wellness. Additionally, the company is looking to penetrate new markets, particularly in Asia and South America, by 2025, aiming to reach a broader consumer base and enhance its market presence.

## Funding rounds

- Series A, Jul 20, 2021, $10M — Ananta Capital

## Investors

- Ananta Capital (https://capitalatlas.ai/funds/ananta-capital) — Series A