# Ida Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ida-sports

- Industry: Consumer Products
- Headquarters: Houston, US
- Website: www.idasports.com/
- Total disclosed funding: $2M
- Latest round: Seed (Oct 31, 2024)
- Investors on record: 4

## About

Based in the US, Ida Sports specializes in innovative sports footwear and athletic apparel, enhancing performance and comfort for athletes across multiple disciplines.Ida Sports, founded in 2018, is dedicated to producing high-quality sports footwear. The company, headquartered in Houston, US, was co-founded by Ben Sandhu and Laura Youngson, who also serves as CEO. In October 2024, Ida Sports raised USD 2 million in Seed funding led by Kynisca Sports International, Ltd., with participation from Elysian Park Ventures, Firebird Ventures, and Tipt Ventures, bringing the total amount raised to USD 2 million and valuing the company at USD 15.713 mn.Ida Sports specializes in innovative sporting goods and athletic apparel designed to enhance performance and comfort for athletes. Core offerings include high-performance footwear, specialized training equipment, and advanced wearable technology for fitness tracking. These products cater to professional athletes, fitness enthusiasts, and recreational users, emphasizing durability and efficiency. The flagship products have gained traction in competitive markets such as North America, Europe, and parts of Asia, and the company continually seeks to expand its product lines to meet the evolving demands of athletes.Ida Sports generates revenue through a combination of direct-to-consumer sales and B2B partnerships with retailers and sports organizations. Customers can purchase products directly via the company's online platform or physical retail locations. The pricing strategy maintains premium positioning while remaining competitive. Revenue streams are further supported by subscription services offering access to exclusive training programs and performance analytics, establishing a recurring revenue model alongside traditional sales.In October 2024, following a Seed funding round that raised USD 2 million, Ida Sports plans to enhance the manufacturing of footwear soccer cleats and finance research and development. The company aims to release new products designed to meet athletes' needs. Additionally, Ida Sports is exploring expansion into new geographic markets, potentially widening its reach into Asia by the end of 2025. The recent funding will directly facilitate these initiatives, supporting innovation and growth in their product offerings.

## Funding rounds

- Seed, Oct 31, 2024, $2M — Elysian Park Ventures, Tipt Ventures, Firebird Ventures, Kynisca Sports International, Ltd.

## Investors

- Elysian Park Ventures (https://capitalatlas.ai/funds/elysian-park-ventures) — Seed
- Tipt Ventures (https://capitalatlas.ai/funds/tipt-ventures) — Seed
- Firebird Ventures — Seed
- Kynisca Sports International, Ltd. — Seed