# ID5 Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/id5-technology

- Industry: Software
- Headquarters: London, UK
- Website: www.id5.io
- Total disclosed funding: $27M
- Latest round: Series B (Apr 9, 2024)
- Investors on record: 8

## About

Based in London, UK, and founded in 2017 by CEO Mathieu Roche and Pierre-Antoine Durgeat, ID5 Technology Limited, a.k.a. ID5 operates as a technology company that focuses on providing identification infrastructure that connects and supports the digital advertising ecosystem by enabling user identification across all environments. In April 2024, ID5 Technology Limited raised EUR 18.4 million in a Series B funding co-led by TransUnion LLC and S4S Ventures, with participation from Progress Ventures, Seventure Partners, 360 Capital, Axio Capital, and AperiamVentures.

ID5 provides a privacy-focused solution for digital advertising with its core product, the ID5 ID. The ID5 ID identifier allows publishers, advertisers, and ad tech platforms to address audiences and optimize campaign performance without relying on traditional identification methods. It supports various use cases, including audience profiling, targeting, data activation, campaign optimization, and measurement. The ID5 Graph enhances this by offering a unified view of audiences across devices and platforms, ensuring people-based marketing strategies.

The company plans to use its proceeds from April 2024 funding to support its services.

## Funding rounds

- Series B, Apr 9, 2024, $20M — Seventure Partners, 360 Capital, TransUnion LLC, Progress Ventures, Axio Capital, Aperiam Ventures, S4S Ventures
- Series A, Mar 29, 2021, $6M — 360 Capital, Progress Ventures, Alliance Entreprendre
- Seed, Mar 6, 2018, $1.2M — 360 Capital, Aperiam Ventures

## Investors

- 360 Capital (https://capitalatlas.ai/funds/360-capital) — Seed, Series A, Series B
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed, Series B
- Progress Ventures (https://capitalatlas.ai/funds/progress-ventures) — Series A, Series B
- Alliance Entreprendre (https://capitalatlas.ai/funds/alliance-entreprendre) — Series A
- Seventure Partners (https://capitalatlas.ai/funds/seventure-partners) — Series B
- TransUnion LLC — Series B
- Axio Capital (https://capitalatlas.ai/funds/axio-capital) — Series B
- S4S Ventures (https://capitalatlas.ai/funds/s4s-ventures) — Series B