# ICY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/icy

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Latest round: Series B (Apr 21, 2020)
- Investors on record: 2

## About

Based in Shanghai, China and established in 2015, ICY is a designer collective e-commerce platform. has distinguished itself by leveraging a crowd-sourcing model for designers, an intelligent and flexible supply chain, and a KOL community to provide high cost-performance designer brand clothing to young urban white-collar workers aged 25-35 in first and second-tier cities. The company has achieved a GMV of over CNY 150 million within just one and a half years of its establishment, with an annual growth exceeding 300%.

The company focuses on providing a platform for independent designers to showcase and sell their work. The company's services include a smart buyer system for sample selection and evaluation, supply chain support, and an intelligent restocking system that predicts production and restocking quantities with an accuracy rate of 80%. ICY's flexible supply chain production method meets the demand for rapid new product launches. The company has signed contracts with around 400 independent designers and plans to deeply incubate 100 designers to help establish their independent brands.

The company generates revenue by selling designer clothing and providing a comprehensive platform for independent designers to bring their designs to market, including production support, sales channels, and marketing services.

The company will use the series B round of funding raised in April 2020 for brand ecosystem construction, supply chain optimization, and blogger system upgrades.

## Funding rounds

- Series B, Apr 21, 2020 — Fosun RZ Capital
- Series A, Sep 3, 2018 — Fosun RZ Capital, 36kr Fund

## Investors

- Fosun RZ Capital (https://capitalatlas.ai/funds/fosun-rz-capital) — Series A, Series B
- 36kr Fund (https://capitalatlas.ai/funds/36kr-fund) — Series A