# iContact

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/icontact

- Industry: Marketing/Advertising
- Headquarters: Morrisville, US
- Website: www.icontact.com
- Total disclosed funding: $49M
- Latest round: Series B (Aug 26, 2010)
- Investors on record: 4

## About

iContact is an email marketing platform that empowers businesses to enhance customer engagement and sales through intuitive campaign management tools and advanced audience targeting features.Founded in 2003 by Alexandre Lino in Morrisville, US, iContact provides email marketing solutions. The company was acquired by Vocus, Inc. in February 2012 for USD 169 mn, marking a pivotal shift in its business strategy.iContact offers a comprehensive email marketing platform designed for businesses of all sizes. Its key features include a drag-and-drop email builder, an AI-powered content assistant, and advanced audience segmentation tools, catering predominantly to small to medium-sized businesses across North America, Europe, and parts of Asia since its inception.iContact operates on a subscription-based model with plans starting at USD 9 per month, allowing users to manage up to 500 contacts. This structure is designed to grow with the customer, offering additional features at higher pricing tiers to meet the evolving email marketing needs of clients.Following the acquisition in February 2012, iContact is focusing on expanding its product offerings and entering new markets. Plans include launching enhanced automation features and targeting growth in European and Asian markets by 2025. The recent funding from Vocus, Inc. will support these initiatives.

## Funding rounds

- Series B, Aug 26, 2010, $43M — North Atlantic Capital, Updata Partners, JMI Equity, IDEA Fund Partners
- Series A, Jun 27, 2007, $5.6M — Updata Partners, IDEA Fund Partners
- Seed, May 1, 2006, $0.5M — IDEA Fund Partners

## Investors

- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Seed, Series A, Series B
- Updata Partners (https://capitalatlas.ai/funds/updata-partners) — Series A, Series B
- North Atlantic Capital (https://capitalatlas.ai/funds/north-atlantic-capital) — Series B
- JMI Equity (https://capitalatlas.ai/funds/jmi-equity) — Series B