# Iconology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iconology

- Industry: Internet
- Headquarters: New York, US
- Website: www.comixology.com
- Latest round: Angel (Jul 1, 2013)
- Investors on record: 1

## About

Iconology, Inc. is a digital platform specializing in comic book distribution, offering a variety of graphic novels and manga for enthusiasts across various demographics.Iconology, Inc., founded in 2007 in New York, US, serves as a digital platform for comic distribution. The company has undergone strategic shifts, including its acquisition by Amazon in April 2014. The founders, David Steinberger and John Roberts, have a history of innovation in digital publishing. The company has engaged in 8 total deals, raising a total of USD 2.42 mn through its latest funding round.Iconology, Inc. specializes in the distribution of comics, graphic novels, and manga through its platform. It offers a wide array of titles catering to diverse demographic segments, all accessible via a user-friendly digital interface. The service is marketed primarily to audiences in North America, Europe, and parts of Asia, where graphic literature continues to gain popularity.The company's revenue generation focuses on direct-to-consumer sales and subscription services, allowing customers to purchase or subscribe for access to a broad library of titles. Key offerings such as Comixology Unlimited and Comixology Originals enhance customer engagement and retention while catering to different consumer preferences. The pricing strategy accommodates both one-time buyers and subscribers, ensuring a steady revenue flow from various market segments.In alignment with its growth strategy, Iconology, Inc. is focusing on developing new product offerings and expanding its market reach. The company aims to introduce additional titles and features to its platform, enhancing user engagement. Following the acquisition by Amazon, the company is expected to leverage its resources for expansion in international markets, particularly targeting Europe and Asia by 2015.

## Funding rounds

- Angel, Jul 1, 2013 — Social Starts

## Investors

- Social Starts (https://capitalatlas.ai/funds/social-starts) — Angel