# Iconique Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iconique-co

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.dailyprotein.co.kr
- Total disclosed funding: $1.7M
- Latest round: Series A (Feb 15, 2022)
- Investors on record: 4

## About

Founded in 2019, and based in Seoul, South Korea, Econik Co., Ltd, also known as iconique, operate as a marketing company. In February 2022, iconique raised KRW 2 billion in series A funding from returning investor Strong Ventures and new investors CJ Foods, Inc. and Partech Partners. As of 2022, the company is led by its Co-CEO Sang-Jun Park

iconique provides data-based brand building services for food companies such as planning and distributing brands based on data analysis of social networking sites and commerce. The company also makes and sells its own food brand, Haru Protein Bar, and uses user feedback and product satisfaction as review analysis to improve products.

The company had generated total revenue of KRW 5 billion through its sales of Haru protein bar.

## Funding rounds

- Series A, Feb 15, 2022, $1.7M — Partech Partners, Strong Ventures, CJ Foods America
- Seed, Mar 25, 2021 — Strong Ventures, Mashup Ventures

## Investors

- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Seed, Series A
- Mashup Ventures (https://capitalatlas.ai/funds/mashup-ventures) — Seed
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A
- CJ Foods America — Series A