# Iconic AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iconic-ai

- Industry: Software
- Headquarters: London, UK
- Website: www.iconicgames.io
- Total disclosed funding: $13M
- Latest round: Seed (Dec 3, 2025)
- Investors on record: 7

## About

Based in London, UK, and founded in 2023 by CEO John Lusty, Junaid Hussain, Piotr Trochim, Marcus Fielding, and Martin Connor, Iconic AI operates as a developer of AI-native AAA game designed to build artificial intelligence games. In December 2025, Iconic AI raised EUR 11 million in seed funding from Kindred Ventures, Northzone, Google Labs, Gradient Ventures, New Renaissance Ventures and Conviction, Sequoia Capital and Deepwater Asset Management.

Iconic AI developed AAA games that integrate AI technologies to improve both gameplay and game development processes. The company leverage advanced AI to create gaming environments that offer players unique and engaging experiences. This integration allows for more complex interactions, adaptive storylines, and more development workflows. In addition, the firm build an AI-first studio that specializes in game development and player experiences.

The company plans to use the funding from December 2025 to integrate on-device artificial intelligence technology into its gaming portfolio, lower development costs, and create new interactive experiences without relying on cloud infrastructure.

## Funding rounds

- Seed, Dec 3, 2025, $13M — Hong Shan, Northzone, Deepwater Asset Management, Kindred Ventures, Gradient Ventures, Conviction, New Renaissance Ventures

## Investors

- Hong Shan — Seed
- Northzone (https://capitalatlas.ai/funds/northzone) — Seed
- Deepwater Asset Management (https://capitalatlas.ai/funds/deepwater-asset-management) — Seed
- Kindred Ventures (https://capitalatlas.ai/funds/kindred-ventures) — Seed
- Gradient Ventures (https://capitalatlas.ai/funds/gradient-ventures) — Seed
- Conviction (https://capitalatlas.ai/funds/conviction) — Seed
- New Renaissance Ventures (https://capitalatlas.ai/funds/new-renaissance-ventures) — Seed