# Iconery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iconery

- Industry: Consumer Products
- Headquarters: Venice, US
- Website: www.iconery.com
- Latest round: Seed (Nov 1, 2017)
- Investors on record: 4

## About

Iconery, Inc. specializes in creating personalized jewelry, offering a unique platform for customers to design custom pieces. Their commitment to quality craftsmanship distinguishes them in the jewelry market.Founded in 2014 in Venice, US, Iconery, Inc. is focused on the jewelry industry, providing an online platform for personalized jewelry design. The company has completed three deals, with the most recent in April 2019 when it was acquired by Heartbeat, a portfolio company of Rock Health. Financial terms of the acquisition were not disclosed.Iconery, Inc. operates within the personalized jewelry sector, allowing customers to create unique custom pieces to reflect their individual style. The platform focuses on user-friendly designs, enabling an interactive experience where users can craft their jewelry with various materials and styles. Iconery continues to innovate its offerings, responding to consumer trends to enhance user satisfaction.Iconery's revenue is generated through direct-to-consumer sales, primarily from the customized jewelry orders placed by users on its platform. The company processes transactions through secure payment methods, catering to a diverse customer base. Specific pricing plans for individual items are not disclosed, but the revenue model is based on customer engagement and sales volume from personalized jewelry creations.Iconery, Inc. aims to expand its product line by introducing new jewelry collections designed for upcoming seasons. The company is also targeting expansion into new geographic markets, with plans to reach European customers by the end of 2023. The recent acquisition by Heartbeat will provide additional resources to support these growth initiatives, enabling Iconery to enhance its marketing efforts and product development.

## Funding rounds

- Seed, Nov 1, 2017 — Human Ventures
- Seed, Dec 22, 2015 — Crosscut Ventures Management, Amplify, Canyon Creek Capital

## Investors

- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Seed
- Amplify (https://capitalatlas.ai/funds/amplify) — Seed
- Canyon Creek Capital (https://capitalatlas.ai/funds/canyon-creek-capital) — Seed
- Human Ventures — Seed