# IceBreaker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/icebreaker

- Industry: Internet
- Headquarters: Bellevue, US
- Website: www.icebreaker.com
- Total disclosed funding: $7.2M
- Latest round: Series A (Jun 5, 2007)
- Investors on record: 2

## About

IceBreaker Inc. specializes in sustainable merino wool clothing, providing high-quality apparel for outdoor enthusiasts and environmentally conscious consumers seeking natural and breathable garments.IceBreaker Inc. produces sustainable clothing primarily made from merino wool. Founded in 2005 in Bellevue, US, by Jeremy Moon, the company has focused on direct-to-consumer sales through e-commerce. In June 2007, IceBreaker Inc. secured USD 7.2 mn in Series A financing from Lightspeed Venture Partners and Frazier Technology Ventures, totaling USD 7.2 mn raised to date.Icebreaker® specializes in sustainable merino wool clothing, offering a range of products designed for outdoor enthusiasts. Their offerings include men's and women's clothing such as base layers, t-shirts, long sleeve tops, sweaters, jackets, and accessories, all made from breathable merino wool that naturally regulates body temperature. These products are particularly suited for activities like hiking, skiing, running, and yoga. Icebreaker markets its products directly to consumers through their website, icebreaker.com, appealing to environmentally conscious shoppers looking for sustainable clothing.Icebreaker® operates primarily through a direct-to-consumer revenue model via their e-commerce platform, fostering a strong connection with their customer base. Their transactions include individual clothing items or collections, often accompanied by promotional discounts to enhance customer engagement. The company is positioned in the premium market segment, reflecting its commitment to high-quality, sustainable offerings while occasionally launching promotional campaigns with limited-time discounts and exclusive offers to boost sales.Following the USD 7.2 mn raised in Series A financing in June 2007, IceBreaker Inc. plans to invest in expanding its product line with new sustainable apparel designed for diverse outdoor activities. They also aim to reach new geographic markets, particularly targeting expansion into Europe and Asia by 2025. This funding will support product development and marketing efforts to enhance brand visibility and reach more environmentally conscious consumers.

## Funding rounds

- Series A, Jun 5, 2007, $7.2M — Lightspeed Venture Partners, Frazier Technology Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- Frazier Technology Ventures (https://capitalatlas.ai/funds/frazier-technology-ventures) — Series A