# ICE Entertainment

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ice-entertainment

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.playcool.com
- Total disclosed funding: $8.5M
- Latest round: Series A (Jun 1, 2007)
- Investors on record: 2

## About

ICE Entertainment is a digital entertainment company focusing on developing engaging gaming solutions for adult audiences. Specializing in mobile and online games, it aims to enhance user experience through immersive storytelling and innovative gameplay.Founded in 2005 and headquartered in Shanghai, China, ICE Entertainment specializes in gaming solutions for adult players aged 18 and above. The company was acquired by Changyou.com in July 2010. The current CEO is Mike Eisinger, who has a history in the gaming industry.Shanghai Bingdong Information Technology Co., Ltd. develops digital entertainment products, primarily focusing on mobile and online games for adult audiences. Its offerings enhance user engagement through innovative gameplay and storytelling, targeting the Asian market by partnering with platforms that host their gaming content.ICE Entertainment's revenue model is based on direct-to-consumer sales and in-game monetization. The company fosters user loyalty through a subscription model that provides access to premium game features and content, generating income from both initial purchases and ongoing transactions. Specific pricing details have not been disclosed, reflecting standard industry practices for consistent revenue generation.ICE Entertainment plans to expand its product lineup with new gaming solutions, aiming for releases in the upcoming years. The company targets broader market penetration within Asia and seeks to leverage the USD 8.50 mn raised in the Series A funding round for these initiatives. The recent acquisition by Changyou.com will also support strategic growth and development efforts.

## Funding rounds

- Series A, Jun 1, 2007, $8.5M — Qiming Venture Partners, Detong Capital

## Investors

- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series A
- Detong Capital (https://capitalatlas.ai/funds/detong-capital) — Series A