# Ice.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ice-com

- Industry: Consumer Products
- Headquarters: Champlain, US
- Website: www.ice.com
- Total disclosed funding: $56M
- Latest round: Seed (Jan 21, 2016)
- Investors on record: 5

## About

Ice.com is an online retailer specializing in fine jewelry, offering an extensive range of products including diamonds, gemstones, and custom pieces, while providing a user-friendly shopping experience.Founded in 1999 in Champlain, US, Ice.com operates as an independent online jewelry retailer. The company has not changed its business operations significantly since inception. CEO Niketa Wilkinson leads the company, and it has secured a total funding of USD 2.00 mn, most recently raised in a SEED round on January 21, 2016, with investments from Maveron, Rivet Ventures, Uj Ventures, and others.Ice.com provides a wide array of fine jewelry products, including diamonds, gemstone pieces, and custom jewelry options. The platform aims to deliver quality and variety, enabling customers to explore different styles and price ranges, catering to both individual buyers and gift shoppers.Ice.com generates revenue through online sales of jewelry, leveraging its e-commerce platform to facilitate transactions. Revenue streams include sales from fine jewelry, potentially enhanced by promotional campaigns aimed at attracting a diverse customer base, including both casual buyers and serious jewelry aficionados.Ice.com plans to utilize the recent funding of USD 2.00 mn from January 2016 to expand its product offerings and enhance its digital marketing strategies. The company is actively working on launching new collections to attract younger consumers and exploring expansion into international markets, particularly targeting Europe and Asia by 2025. The funding will support the development of new product lines and improved customer engagement initiatives.

## Funding rounds

- Seed, Jan 21, 2016, $2M — Maveron, Uj Ventures, Rivet Ventures
- Series A, Jan 3, 2008, $47M — Polaris Partners
- Series B, May 11, 2006, $7M — Ignition Partners

## Investors

- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series B
- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A
- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Uj Ventures (https://capitalatlas.ai/funds/uj-ventures) — Seed
- Rivet Ventures (https://capitalatlas.ai/funds/rivet-ventures) — Seed