# Ibotta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ibotta

- Industry: Marketing/Advertising
- Headquarters: Denver, US
- Website: www.ibotta.com
- Total disclosed funding: $33M
- Latest round: Series D (Aug 6, 2019)
- Investors on record: 7

## About

Based in Colorado, US, and founded by Bryan Leach in 2011, Ibotta, Inc. operates as a digital marketing company that operates as a provider of a mobile application for shopping cash back. In April 2024, Ibotta, Inc. raised USD 577.34 million in an IPO, selling 6.56 million shares at USD 88 apiece on the NYSE.

The company offers a performance marketing platform that is based on the concept of instantly rewarding consumers for their purchases, revolutionizing the consumer and brand interaction. Ibotta has since credited American shoppers with over USD 1.8 billion in cash rewards through its network. The platform operates by allowing brands to deliver digital promotions to millions of consumers through the Ibotta Performance Network (IPN), a vast network of publishers. Consumers can earn cash back on everyday purchases, whether shopping in-store or online, by simply scanning receipts or linking their store loyalty accounts. Ibotta has partnered with brands and retailers, including Walmart and Dollar General. The firm also offers mobile apps for iOS and Android devices along with Ibotta browser extension.

## Funding rounds

- Series D, Aug 6, 2019 — Koch Disruptive Technologies
- Series C, Jul 17, 2017, $25M — Granite Asia, Harbor Spring Capital, Netscape, FJ Labs, Teamworthy Group
- Series A, Apr 8, 2013, $7.9M — Great Oaks Venture Capital

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series C
- Harbor Spring Capital — Series C
- Netscape — Series C
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series C
- Teamworthy Group (https://capitalatlas.ai/funds/teamworthy-group) — Series C
- Koch Disruptive Technologies (https://capitalatlas.ai/funds/koch-disruptive-technologies) — Series D