# i2O Water

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/i2o-water

- Industry: Electronics
- Headquarters: Southampton, UK
- Website: www.i2owater.com
- Total disclosed funding: $13M
- Latest round: Series C (Nov 1, 2009)
- Investors on record: 1

## About

i2O Water provides advanced water management solutions aimed at optimizing water distribution networks. The company focuses on reducing leakage and enhancing supply capabilities through intelligent network technologies and data analytics.i2O Water, founded in 2005 and headquartered in Southampton, UK, specializes in advanced water management solutions. The company has secured a total of 6 deals, with the most recent deal taking place on June 22, 2022, involving a TRADE SALE for USD 20.000 mn. Mueller Water Products was the investor in this acquisition, marking a significant transition in i2O's ownership. The firm was established to address challenges faced by water utilities and municipalities globally.i2O Water specializes in advanced water management solutions designed to optimize the efficiency and reliability of water distribution networks. The company’s core product offerings include intelligent network solutions that leverage data analytics and real-time monitoring to reduce water leakage, lower energy consumption, and enhance supply capabilities. Notable products such as the Sentryx Intelligent Network and various data logging devices are utilized by water utilities to address modern challenges exacerbated by population growth, urbanization, and climate change. i2O’s solutions are operational in 47 countries, serving a diverse client base that encompasses major water utilities and municipalities, ultimately benefiting around 50 million end users globally. The company has established a presence in markets across Europe, North America, and other regions, delivering tailored solutions that meet local operational requirements.i2O Water generated revenue of USD 4,861,979.10 in the most recent fiscal year, 2023, with an EBITDA loss amounting to USD 3,231,279.50. The company generates revenue through direct sales of its advanced water management technologies to utilities and municipal clients, as well as through potential subscription models for ongoing support and updates. i2O's transactions primarily involve business-to-business (B2B) relationships, where water utilities engage the company for comprehensive solutions aimed at enhancing their operational efficiencies. The pricing structure for its flagship offerings, including the Sentryx Intelligent Network, is tailored to the specific needs of clients, reflecting the complexity and customization required in implementing such technology. Revenue is derived from both upfront fees for hardware and software solutions, as well as recurring revenue from maintenance and support agreements, establishing long-term partnerships with clients to drive sustained operational improvements.Following the most recent TRADE SALE deal on June 22, 2022, i2O Water plans to focus on developing new products and expanding its reach. The company aims to launch new advanced solutions designed to further enhance water management by the end of 2023. i2O is also targeting expansion into the Asia-Pacific and Latin American markets over the next three years, leveraging its recent funding to support these initiatives. The funds from the USD 20.000 mn acquisition by Mueller Water Products will be utilized to enhance product development and market penetration strategies.

## Funding rounds

- Series C, Nov 1, 2009, $7M — Swarraton Partners
- Series A, Apr 3, 2009, $5.8M — Swarraton Partners

## Investors

- Swarraton Partners (https://capitalatlas.ai/funds/swarraton-partners) — Series A, Series C