# I-Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/i-media

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.imedia-asia.com
- Total disclosed funding: $30M
- Latest round: Series B (Jul 11, 2012)
- Investors on record: 2

## About

I-Media, based in China, specializes in mobile marketing, leveraging innovative strategies to connect brands with consumers through digital platforms and mobile technology.I-Media was founded in 2010 in Beijing, China, focusing on mobile marketing solutions. The company has raised a total of USD 20.00 mn across multiple funding rounds, including a Series B round in July 2012 led by Kleiner Perkins Caufield & Byers and returning investor IDG Capital Partners. The firm has completed 2 deals to date. Yi Shu is the CEO of I-Media, leading the company in its strategic initiatives.I-Media specializes in delivering innovative mobile marketing experiences that cater to diverse audience preferences. The company’s main offerings include a range of mobile advertising solutions, targeted campaigns, and community engagement activities aimed at enhancing brand-consumer interactions. Their core services focus on high-quality marketing presentations across various channels, coupled with immersive environments designed to encourage social interaction. I-Media operates in multiple markets, targeting urban centers with high concentrations of mobile users seeking innovative marketing solutions.The revenue model of I-Media is structured around service fees for mobile marketing campaigns, subscription packages for regular clients, and partnerships with brands for promotional events. Clients can engage in tailored advertising solutions, with options for long-term contracts that encourage repeat engagements. The company also collaborates with various businesses to create bundled offerings that enhance marketing initiatives. By focusing on flagship services such as exclusive campaigns and targeted advertising, I-Media effectively drives revenue through both direct service fees and strategic collaborations.I-Media plans to launch new mobile marketing products designed to enhance customer engagement by mid-2023. The company is also targeting expansion into Southeast Asian markets, aiming to establish a presence in countries such as Thailand and Vietnam by the end of 2023. The recent funding from the Series B round will be utilized to support these initiatives, particularly in developing new technologies and enhancing marketing capabilities.

## Funding rounds

- Series B, Jul 11, 2012, $20M — Kleiner Perkins, IDG Capital
- Series A, Jul 5, 2011, $10M — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series B