# Hyperice

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hyperice

- Industry: Consumer Products
- Headquarters: Irvine, US
- Website: www.hyperice.com
- Total disclosed funding: $48M
- Latest round: Series A (Oct 8, 2020)
- Investors on record: 7

## About

Hyperice, Inc. is a U.S.-based company specializing in innovative recovery and performance enhancement technologies for athletes and fitness enthusiasts. Their products focus on optimizing muscle recovery and enhancing physical performance.Hyperice, Inc. was founded in 2011 in Irvine, California, US. The company develops advanced recovery solutions, creating devices that target muscle recovery and physical performance. Under the leadership of CEO Jim Huether, Hyperice has secured a total of USD 100.00 mn in funding, with the latest round being a Series A financing of USD 47.80 mn on July 12, 2023, involving investors such as 32 Equity, Esas, and the National Basketball Association, Inc. The company is recognized for its innovative approach within the fitness and wellness sectors.Hyperice provides a range of innovative recovery and performance enhancement solutions, including devices like the Hypervolt percussion massage devices and Normatec compression systems. These products are designed to alleviate soreness, enhance circulation, and facilitate quicker recovery after exertion, catering to professional athletes, sports teams, physical therapy clinics, and individual consumers across North America, Europe, and Asia.Hyperice generates revenue through direct-to-consumer sales as well as B2B partnerships with retailers and fitness organizations. They offer flagship products like the Hypervolt and Normatec systems, sold through both online platforms and retail stores. Their pricing strategies reflect the premium nature of their technology-driven offerings, supported by partnerships with fitness professionals and institutions that integrate their products into wellness and rehabilitation programs.In July 2023, Hyperice, Inc. raised USD 100 mn in venture debt financing from Atlas Credit Partners. This funding will be utilized to accelerate global expansion, drive product innovation, and optimize operations. The company aims to introduce new products in the near future and expand its reach into additional markets, reinforcing its commitment to enhancing recovery solutions.

## Funding rounds

- Series A, Oct 8, 2020, $48M — 32 Equity, Esas, OneTeam Partners, LLC, SC Holdings, Turner Digital Basketball Services, Inc., National Basketball Association, Inc., Main Street Advisors

## Investors

- 32 Equity (https://capitalatlas.ai/funds/32-equity) — Series A
- Esas (https://capitalatlas.ai/funds/esas) — Series A
- OneTeam Partners, LLC — Series A
- SC Holdings (https://capitalatlas.ai/funds/sc-holdings) — Series A
- Turner Digital Basketball Services, Inc. — Series A
- National Basketball Association, Inc. — Series A
- Main Street Advisors (https://capitalatlas.ai/funds/main-street-advisors) — Series A