# Hyperformix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hyperformix

- Industry: Software
- Headquarters: Austin, US
- Website: www.hyperformix.com
- Total disclosed funding: $16M
- Latest round: Series D (Mar 27, 2009)
- Investors on record: 5

## About

Hyperformix specializes in domain acquisition and branding, providing a diverse marketplace for brandable domains with modern extensions. Their platform supports businesses in establishing a robust online presence through advanced AI tools for naming and logo creation.Hyperformix operates as a provider of domain acquisition and branding solutions. The company was founded in Austin, US, and has undergone significant growth in its operational strategies. In September 2010, CA Technologies announced the acquisition of Hyperformix, with the deal completed in November 2010. The company has raised a total of USD 1.18 mn across several funding rounds, with the most recent being a Series D round supported by investors including Leasing Technologies International, Morgan Stanley Expansion Capital, and M|C Partners. Hyperformix's current valuation is USD 14.209 mn.Hyperformix offers a comprehensive suite of products and services focused on domain acquisition, branding, and related creative processes. Their core offering includes a marketplace featuring over 300,000 expert-curated, brandable domains with modern extensions like .ai, .io, and .xyz. The platform allows immediate domain purchases and facilitates naming contests powered by advanced AI tools. Their customer base includes startups, tech firms, lifestyle brands, and various industries seeking to enhance their online presence, targeting a global market across North America, Europe, and Asia.Hyperformix generates revenue through the sale of premium domains and associated services. Their transaction structure is primarily B2B, allowing clients to purchase domains directly or participate in naming contests. Additionally, the company offers flexible payment plans that enable customers to make smaller monthly payments for premium domains. Revenue streams are enhanced by services such as trademark validation, branding consultations, and logo design, supporting businesses in their branding efforts and ensuring a consistent transaction flow.Hyperformix is strategically focused on launching new products aimed at enhancing its branding services. The company plans to expand into new geographical markets, particularly in North America, Europe, and Asia, by the end of 2023. Recent funding will support the development of innovative features on their platform and facilitate expansion efforts into these targeted regions. The most recent acquisition in September 2010 by CA Technologies has also played a role in shaping Hyperformix's future growth trajectory.

## Funding rounds

- Series D, Mar 27, 2009, $1.2M — M|C Partners, Leasing Technologies International, Morgan Stanley Expansion Capital
- Series C, Oct 27, 2006, $3.1M — M|C Partners, Silicon Valley Bank, The Lambda Funds, Morgan Stanley Expansion Capital
- Series B, Jul 28, 2002, $12M — M|C Partners, Morgan Stanley Expansion Capital

## Investors

- M|C Partners (https://capitalatlas.ai/funds/m-c-partners) — Series B, Series C, Series D
- Morgan Stanley Expansion Capital (https://capitalatlas.ai/funds/morgan-stanley-expansion-capital) — Series B, Series C, Series D
- Silicon Valley Bank — Series C
- The Lambda Funds (https://capitalatlas.ai/funds/the-lambda-funds) — Series C
- Leasing Technologies International (https://capitalatlas.ai/funds/leasing-technologies-international) — Series D