# Hype and Vice

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hype-and-vice

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.hypeandvice.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Nov 13, 2019)
- Investors on record: 3

## About

Hype and Vice, LLC, based in the US, creates stylish sports apparel specifically for women, allowing fans to showcase their team spirit with fashionable options that go beyond traditional uniforms.Founded in 2015 and headquartered in Los Angeles, Hype and Vice, LLC specializes in women's sports team apparel. The company successfully raised USD 1.5 mn in Seed funding on November 13, 2019, with investors including Gaingels Syndicate, Soma Capital Management, and USC Marshall Venture Fund. The firm has completed a total of 1 deal to date.Hype and Vice offers a unique range of women's sports apparel including stylish jerseys, crewnecks, sweatpants, outerwear, and accessories. These products are designed to represent various sports teams across collegiate leagues, the NBA, and MLS, catering to female sports enthusiasts in urban and college-dense areas of the United States.Operating on a direct-to-consumer model, Hype and Vice generates revenue through sales via its e-commerce platform. Customers purchase items directly from the website, receiving tracking emails within 5 to 10 business days post-order. The product range includes made-to-order items like college colorblock sweatpants and NBA loungewear, supported by a clear return policy to enhance customer satisfaction.Hype and Vice plans to use the USD 1.5 mn raised in their recent Seed funding to expand their product line and enter new markets. The company is designing new products aimed at enhancing their current offerings, with plans for a launch in mid-2024. Additionally, they are targeting expansion beyond the US to key international markets by late 2025.

## Funding rounds

- Seed, Nov 13, 2019, $1.5M — Soma Capital Management, Gaingels, USC Marshall Venture Fund

## Investors

- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- USC Marshall Venture Fund (https://capitalatlas.ai/funds/usc-marshall-venture-fund) — Seed