# Hydrow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hydrow

- Industry: Consumer Products
- Headquarters: Cambridge, US
- Website: www.hydrow.com
- Total disclosed funding: $61M
- Latest round: Series D (Apr 4, 2022)
- Investors on record: 11

## About

Founded in 2017 and based in Massachusetts, US, Hydrow, Inc., formerly known as Crew By True Rowing, Inc., operates an indoor rowing machine used for cardio and strength training. CEO Mr. Bruce Smith founded the company and has raised five venture capital funding from private equity investors, including L Catterton, Alumni Ventures Group, and Winklevoss Capital. In September 2021, Fabletics and other individual investors invested in Hydrow, Inc., bringing the company's total amount of financing raised to approximately USD 200 million.

The company's development team offers Hydrow Rower, an indoor rowing machine with patented technology that simulates live outdoor reality (LOR) through an electronic visual device. The 22” Hydrow Screen enables users to adjust the rower's resistance in real-time, track fitness progress, set up the rower's settings for multiple users with multiple profiles, and choose from a library of cardio, strength, meditative, and restorative workout classes. Hydrow, Inc. also enables customers to purchase their products online.

Hydrow, Inc. generates revenue by commercializing its indoor rowing machine, selling Hydrow accessories, and fitness apparel. The company also offers various package inclusions and a membership-based mobile application at USD 38 per month. Hydrow Rower can also be acquired at a starting price of USD 64 per month based on the purchase price of USD 2295 for 36 months.

Hydrow, Inc. plans to use the September 2021 funding to create additional live and on-demand content for users.

## Funding rounds

- Series D, Apr 4, 2022, $9.2M — L Catterton, Constitution Capital Partners, Activant Capital, Sandbridge Capital, Liberty Street Advisors, Rx3 Growth Partners
- Series C, Mar 17, 2021, $30M — Winklevoss Capital, Wheelhouse Partners
- Series A, May 14, 2019, $7M — Raptor Capital Management, Alumni Ventures Group, Rx3 Growth Partners, Wheelhouse Ventures
- Series A, Feb 7, 2019, $15M — L Catterton

## Investors

- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series A, Series D
- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Rx3 Growth Partners (https://capitalatlas.ai/funds/rx3-growth-partners) — Series A, Series D
- Wheelhouse Ventures — Series A
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Series C
- Wheelhouse Partners (https://capitalatlas.ai/funds/wheelhouse-partners) — Series C
- Constitution Capital Partners (https://capitalatlas.ai/funds/constitution-capital-partners) — Series D
- Activant Capital (https://capitalatlas.ai/funds/activant-capital) — Series D
- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series D
- Liberty Street Advisors — Series D