# Hyakusenrenma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hyakusenrenma

- Industry: Travel & Leisure
- Headquarters: Sendai, Japan
- Website: www.hyakuren.org
- Total disclosed funding: $2M
- Latest round: Seed (Jul 30, 2014)
- Investors on record: 1

## About

Based in Japan, Hyakusenrenma, Inc. operates a travel reservation platform, STAY JAPAN, focusing on promoting sustainable tourism by connecting travelers with unique local accommodations.Hyakusenrenma, Inc. was founded in 2012 in Sendai, Japan, and specializes in sustainable tourism services. The company has engaged in 7 deals to date, with the most recent deal occurring on September 19, 2024. In this deal, Amekaze Taiyo Co., Ltd., a portfolio company of various investors, acquired Hyakusenrenma, with financial terms undisclosed. The company is led by CEO Yasuhiro Kamiyama.Hyakusenrenma, Inc. focuses on promoting sustainable tourism by providing a travel reservation platform known as STAY JAPAN. This platform connects travelers with unique lodging options, including guesthouses, farm stays, and traditional houses, which are deeply rooted in local culture. The company supports local accommodation owners with marketing and operational assistance to enhance regional economies while ensuring that tourism is both sustainable and culturally enriching. Their services cater to both domestic and international travelers interested in authentic experiences, collaborating with local governments and private enterprises across various regions in Japan.In the most recent fiscal year, Hyakusenrenma reported a revenue of JPY 655,668. The company generates revenue through commission fees charged to accommodation providers for bookings made via their platform. These partnerships with local hosts facilitate a seamless booking experience and support the operational costs of the company.Hyakusenrenma aims to leverage its recent acquisition to enhance its offerings and expand its market presence. The company is expected to explore new product lines that promote local tourism experiences, with launches projected for the upcoming year. Future plans also include targeting additional regions within Japan for expansion, aiming to reach broader audiences by the end of 2025. The recent funding of JPY 1,400.00 mn will be utilized to support these initiatives, particularly focusing on projects that contribute to the revitalization and sustainability of rural areas.

## Funding rounds

- Seed, Jul 30, 2014, $2M — World Innovation Lab

## Investors

- World Innovation Lab — Seed