# HW Wellness Solutions Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hw-wellness-solutions-private

- Industry: Food
- Headquarters: Pune, India
- Website: www.true-elements.com
- Total disclosed funding: $2.1M
- Latest round: Series A (Jan 12, 2021)
- Investors on record: 3

## About

HW Wellness Solutions Private Limited is a health-focused food company that specializes in providing nutritious, whole grain-based breakfast and snack products to health-conscious consumers.Founded in 2014 and headquartered in Pune, India, HW Wellness Solutions Private Limited operates under the brand name True Elements. The company is known for its health-oriented food products and has successfully completed four significant funding deals. The latest round, Series A, raised INR 100.00 mn led by SIDBI Venture Capital on May 23, 2022. The founders, Puru Gupta and Sreejith Moolayil, have focused on developing products that cater to the increasing demand for healthy food options in urban markets.True Elements specializes in health-focused food products, primarily offering a diverse range of breakfast and snack items that use whole grains and natural ingredients. Their core product offerings include rolled oats, muesli, shakes, and various seed mixes, all designed to cater to health-conscious consumers seeking quick and nutritious meal options. These products are aimed at busy individuals such as college students, working professionals, and fitness enthusiasts, who require convenient yet wholesome food to support their active lifestyles. True Elements emphasizes the use of simple, recognizable ingredients that promote overall health and well-being, which aligns with the growing consumer demand for transparency in food sourcing and preparation. The company's products are marketed primarily in urban areas across India, tapping into metropolitan markets where there is a higher concentration of health-conscious consumers.In the most recent year of 2022, True Elements reported a revenue of INR 6,365,196 and an EBITDA of INR -1,326,955. The revenue structure is predominantly driven by direct-to-consumer sales through their online platform, where customers can easily order products. Transactions typically involve one-time purchases or bundled offers, such as promotional packages that encourage customers to buy multiple items at a discounted rate. This approach not only enhances customer retention but also encourages trial among new consumers. True Elements maintains a focus on providing exceptional value through its flagship products, which have garnered a loyal customer base due to their quality and health benefits.Looking ahead, HW Wellness Solutions plans to expand its product line by launching new health-focused snacks and breakfast items in the upcoming quarters. They are targeting expansion into new geographic regions, focusing on tier 2 cities in India by the end of 2023. The recent funding from the Series A round will be utilized to support these initiatives, including product development and marketing efforts to enhance visibility in the new markets, ensuring they meet the growing demands of health-conscious consumers.

## Funding rounds

- Series A, Jan 12, 2021, $1.4M — SIDBI Venture Capital
- Series A, Dec 18, 2017, $0.8M — RPG Group, RPSG Ventures

## Investors

- RPG Group — Series A
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series A
- SIDBI Venture Capital (https://capitalatlas.ai/funds/sidbi-venture-capital) — Series A