# HURR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hurr

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.hurrcollective.com
- Total disclosed funding: $5.3M
- Latest round: Seed (Nov 23, 2021)
- Investors on record: 3

## About

HURR Limited, based in the UK, is a digital platform specializing in the rental and resale of high-end designer fashion items, offering sustainable alternatives to conventional retail.HURR Limited operates a marketplace for renting and reselling premium fashion items. Founded in 2017 and headquartered in London, UK, the company has engaged in 2 deals, with its latest funding round occurring on September 20, 2023. The recent investment of GBP 3.425 mn was led by Praetura Ventures, with additional participation from Octopus Ventures, Ascension, and D4 Ventures. The total amount raised by HURR to date is GBP 3.425 mn, with a post-money valuation of GBP 16.80 mn. The CEO and founder, Victoria Prew, has been instrumental in guiding the company since its inception.HURR specializes in the rental and resale of high-end designer clothing, bags, and accessories, catering to fashion-conscious consumers seeking sustainable alternatives. Rental prices start from GBP 46 and can go up to GBP 287, with original retail prices of items reaching as high as GBP 1,675. The platform appeals to customers looking for fashionable attire for various occasions and promotes sustainability by offering a pre-loved resale collection available globally. HURR's services are primarily targeted within the UK market, with plans for further international market expansion.HURR generates revenue through a rental model and resale of designer goods, focusing on direct-to-consumer sales. Customers can rent items for flexible durations, with pricing that reflects original retail costs and discounts up to 90% on second-hand goods. The company also fosters customer loyalty through programs offering credits for rentals, alongside potential gift cards and referral discounts to enhance engagement and transactions on the platform. HURR's focus on high-value designer products positions it as a notable player in the fashion rental and resale market.In September 2023, HURR Limited raised GBP 3.425 mn in venture funding, led by Praetura Ventures, to support its expansion plans. The company aims to leverage this funding for growth in new markets and to enhance its product offerings. Specific target regions for expansion have not been disclosed, but the company is actively working to broaden its global reach.

## Funding rounds

- Seed, Nov 23, 2021, $5.3M — Ascension, Octopus Investments, D4 Ventures

## Investors

- Ascension (https://capitalatlas.ai/funds/ascension) — Seed
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed
- D4 Ventures (https://capitalatlas.ai/funds/d4-ventures) — Seed