# HurayPositive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/huraypositive

- Industry: Healthcare IT
- Headquarters: Seoul, South Korea
- Website: www.huray.net
- Total disclosed funding: $17M
- Latest round: Series C (Apr 26, 2022)
- Investors on record: 7

## About

HurayPositive Corp. is a South Korean digital healthcare company dedicated to improving human health and life quality through innovative health management services, focusing on chronic disease monitoring and support for insurance clients.Founded in 2010 in Seoul, South Korea, HurayPositive Corp. specializes in digital health management, providing solutions for chronic disease care. The company has executed 5 deals, with the most recent funding round being Series B, raising KRW 15,000 mn on April 26, 2022. The CEO, Choi Doo-Ah, leads the firm in its mission to enhance health outcomes through advanced technology integration.HurayPositive offers advanced health monitoring solutions aimed at improving chronic disease management. Their services are tailored for insurance companies, including Samsung Fire & Marine Insurance and Hyundai Marine & Fire Insurance, utilizing digital platforms to facilitate real-time health monitoring and proactive management. This approach targets individuals with chronic health challenges, providing services that enhance overall health outcomes for both local and corporate clients in South Korea.The company generates revenue through partnerships with private insurance firms, delivering health management services as employee benefits under a business-to-business (B2B) model. Their subscription-based service model ensures consistent engagement and revenue from corporate clients, with pricing structures designed to meet specific needs based on the scale of services provided, thereby solidifying their position in the digital healthcare sector.Following their recent Series B funding round on April 26, 2022, which raised KRW 15,000 mn, HurayPositive Corp. plans to design and launch new health management products aimed at expanding their service offerings. They are targeting market expansion into Southeast Asia by 2024, leveraging their innovative solutions to capture new clientele in this region. This funding will specifically support their product development and market entry strategies.

## Funding rounds

- Series C, Apr 26, 2022 — Digital Healthcare Partners
- Series B, Oct 6, 2020, $13M — Samsung Venture Investment, IMM Investment, Shinhan Bank, CJ Investment, Holistic Growth Initiative, Stonebridge Ventures
- Series A, Oct 1, 2019, $3.8M — Samsung Venture Investment, CJ Investment

## Investors

- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series A, Series B
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series A, Series B
- IMM Investment (https://capitalatlas.ai/funds/imm-investment) — Series B
- Shinhan Bank — Series B
- Holistic Growth Initiative (https://capitalatlas.ai/funds/holistic-growth-initiative) — Series B
- Stonebridge Ventures — Series B
- Digital Healthcare Partners (https://capitalatlas.ai/funds/digital-healthcare-partners) — Series C