# Hupo AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hupo-ai

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.hupo.co
- Total disclosed funding: $13M
- Latest round: Series A (Jan 12, 2026)
- Investors on record: 6

## About

Based in Singapore, Hupo AI, formerly known as Ami Labs Pte. Ltd. offers innovative AI-driven training solutions for enterprises in the Banking, Financial Services, and Insurance sectors, enhancing employee skills through personalized coaching and real-time guidance. Hupo is a company founded in 2022, headquartered in Singapore. It specializes in AI coaching and training solutions tailored for the Banking, Financial Services, and Insurance industries. In January 2026, Hupo AI raised USD 10 million in series A funding led by new investor DST Global, with participation from returning investors Collaborative Fund, Goodwater Capital, January Capital and Strong Ventures. The company aims for significant deployment and product scaling in its operations. Hupo AI specializes in providing innovative coaching and training solutions tailored specifically for enterprises in the Banking, Financial Services, and Insurance sectors. The company's core offerings include an always-on AI coaching platform that delivers personalized and contextual support to sales and client-facing employees. Hupo's technology enables real-time guidance across various workflows, enhancing skills in areas such as product knowledge, needs discovery, objection handling, compliance communication, and negotiation. The platform features hyper-realistic client simulations and customizable scorecards, ensuring that the training reflects the unique realities of frontline operations. Hupo's products are designed to improve conversion rates, reduce ramp-up times, and optimize training outcomes, and they are currently utilized by global enterprises primarily across Asia and Europe.Hupo AI's revenue generation model is primarily structured around subscription-based services, allowing enterprises to access their AI coaching platform and related training tools. Clients engage with Hupo through customizable service agreements that cater to their specific training needs and operational goals. The company has demonstrated significant results, such as an eightfold expansion in contract value within six months of implementation, illustrating the value attributed to their services by clients. While specific pricing plans for the flagship offerings are not disclosed, the transactional structure emphasizes long-term partnerships with clients seeking to elevate their frontline performance through tailored coaching solutions. Hupo is recognized as a pioneering entity in its field, having established credibility with a diverse clientele, underpinned by dedicated account management and engineering support.In January 2026, Hupo raised USD 10.000 mn in Series A funding, led by DST Global, to expand its product offerings, scale enterprise deployments, and develop go-to-market efforts in financial services. The funding will also allow for team growth and the design of new products aimed at improving the efficacy of their coaching solutions. The company is focusing on expanding its market presence in Asia and Europe, leveraging this investment to enhance its operational capabilities.

## Funding rounds

- Series A, Jan 12, 2026, $10M — DST Global, Collaborative Fund, Strong Ventures, Goodwater Capital, January Capital
- Seed, May 4, 2022, $3M — Meta, Collaborative Fund, Strong Ventures, Goodwater Capital, January Capital

## Investors

- Meta — Seed
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed, Series A
- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Seed, Series A
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Seed, Series A
- January Capital (https://capitalatlas.ai/funds/january-capital) — Seed, Series A
- DST Global (https://capitalatlas.ai/funds/dst-global) — Series A