# Huoyan.io

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/huoyan-io

- Industry: Software
- Headquarters: Beijing, China
- Website: www.huoyan.cn
- Total disclosed funding: $7.2M
- Latest round: Series A (Aug 18, 2020)
- Investors on record: 3

## About

Founded in 2016 and based in Beijing, China, Huoyan.io operates as a marketing service company that focuses on providing intelligent marketing automation service. It was recognized as the National High-tech Enterprise. The company has branch offices in Shanghai and Zhuhai. Lupeng Zhang, the company's founder, has worked for Yahoo and Sohu and has 10 years of experience in technology development. In August 2020, Huoyan.io raised CNY 50 million in series A funding led by new investor Elevation China Capital, with participation from new investor GSR United Capital and returning investor Ameba Capital.

The company mainly provides intelligent marketing automation services and MarTech services. It has a data management platform DMP for B2B, which uses customized content and automation tools to reach, activate, cultivate and convert pre-set customer groups. The company's target customer group is ToB enterprises.

The company generates revenue by providing intelligent marketing automation service.

## Funding rounds

- Series A, Aug 18, 2020, $7.2M — ECC Capital, Ameba Capital, GSR United Capital

## Investors

- ECC Capital (https://capitalatlas.ai/funds/ecc-capital) — Series A
- Ameba Capital (https://capitalatlas.ai/funds/ameba-capital) — Series A
- GSR United Capital (https://capitalatlas.ai/funds/gsr-united-capital) — Series A