# Huomao TV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/huomao-tv

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.marstv.com
- Latest round: Series B (Nov 30, 2018)
- Investors on record: 1

## About

Huomao TV operates as a digital media platform providing an interactive streaming experience for audiences, focusing on content creation and distribution through innovative technology solutions.Founded in 2012 in Shanghai, China, Huomao TV serves as a digital media platform that connects content creators with viewers. The company has undergone strategic pivots to enhance its service offerings. Yu Zhang, the founder, has an extensive background in media technology, having previously engaged in ventures related to digital content.Huomao TV specializes in innovative streaming solutions that cater to the digital media landscape. Its core offerings include software applications designed for interactive content delivery, enhancing viewer engagement and operational efficiency for content creators. The solutions are particularly targeted towards the entertainment sector, with distribution primarily in North America and Europe, where they address the challenges of digital content distribution.The revenue model of Huomao TV is primarily based on subscription services and direct sales of its software solutions. Clients typically purchase licenses for software, which may include additional support and maintenance services. The pricing structure offers tiered subscriptions tailored to different organizational sizes and complexity, with flagship products significantly contributing to the company's financial health through established partnerships with distributors.Looking ahead, Huomao TV plans to launch several new products aimed at enhancing its content delivery capabilities by late 2023. The company is targeting expansion into additional markets across Asia and Europe by 2024, leveraging recent Series A funding of USD 10.00 mn raised in November 2018. This funding will support the development of new technologies and facilitate market entry efforts, with a focus on increasing its global footprint in the digital media space.

## Funding rounds

- Series B, Nov 30, 2018 — Cheng Xiang Investment

## Investors

- Cheng Xiang Investment (https://capitalatlas.ai/funds/cheng-xiang-investment) — Series B