# Hungry Planet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hungry-planet

- Industry: Software
- Headquarters: Austin, US
- Website: www.hungry-planet.com
- Total disclosed funding: $17M
- Latest round: Series A (Jan 25, 2021)
- Investors on record: 2

## About

Hungry Planet is a company that specializes in creating chef-crafted plant-based meat alternatives, replicating the taste and texture of traditional meats while promoting healthier nutritional profiles.Founded in 2014 in Austin, US, Hungry Planet develops plant-based meat products that serve as direct substitutes for conventional meats. The company was established by Jody Boyman and Todd Boyman, with Todd currently as CEO. Hungry Planet has successfully raised USD 16.721 mn in Series A funding as of January 25, 2021, led by Post Holdings, Inc. and participated in by TRIREC, totaling the same amount raised across prior funding rounds.Hungry Planet® specializes in chef-crafted plant-based meat alternatives designed to replicate the taste and texture of traditional meats while offering a healthier nutritional profile. Their core product offerings include a diverse range of plant-based proteins such as Hungry Planet Chicken™, Beef, Pork, Crab, Italian Sausage, and Chorizo, all aimed at providing consumers with a simple one-to-one substitution for conventional meat in various recipes. These products are meticulously crafted by a team of world-renowned chefs to ensure superior flavor, nutrition, and versatility, with a focus on delivering significant health benefits, such as reduced fat and calorie content compared to both conventional and other plant-based meat options. Hungry Planet products are marketed primarily towards health-conscious consumers, restaurants, and foodservice establishments across North America and select international markets, providing a sustainable solution for those seeking to increase plant-based meal options in their diets.Hungry Planet generates revenue through a combination of direct-to-consumer sales and partnerships with foodservice distributors and retailers. The company's business model includes selling its award-winning plant-based meats directly online, as well as through collaborations with chefs and restaurants, ensuring a seamless integration of their products into diverse culinary offerings. Transactions typically involve bulk orders from foodservice clients, who incorporate Hungry Planet's plant-based meats into their menus, alongside individual consumer purchases of flagship products like Hungry Planet Beef™ and Chicken™ through eCommerce platforms. The pricing strategy reflects the premium quality of their chef-crafted products, positioning them as a viable choice for both health-conscious consumers and culinary professionals seeking flavorful plant-based alternatives.In January 2021, Hungry Planet raised USD 16.72 million in Series A funding, which will be used to build capacity for its plant-based meats and accelerate growth across retail, foodservice, and e-commerce channels, both domestically and internationally. The company is focused on launching new products designed to enhance its offerings in the plant-based market and is exploring avenues for expansion into additional geographic regions.

## Funding rounds

- Series A, Jan 25, 2021, $17M — Post Holdings, Inc., TRIREC

## Investors

- Post Holdings, Inc. — Series A
- TRIREC (https://capitalatlas.ai/funds/trirec) — Series A